- 2014 Summer Roundup: The Programmatic Space
RTBlog, Tyler Loechner - Friday, August 29, 2014
Summer is crawling to its unofficial close -- Labor Day is Mond ...
- Exchanges, DSPs Fastest-Growing Inventory Sources In Mobile
Real-Time Daily, Tyler Loechner - Wednesday, August 27, 2014
Across the spectrum of mobile advertising, smartphones handily beat out tablets a ...
- Facebook Planning A DSP Launch?
Around the Net in Real-Time, Tyler Loechner - Tuesday, August 26, 2014
The Information has posted an article, citing "three people familiar with t ...
- Playing The Attribution Game: VivaKi Analytics Exec Weighs In
RTBlog, Tyler Loechner - Thursday, August 14, 2014
Publicis Groupe's VivaKi recently released a whitepaper on programmatic media attribution, argui ...
- Centro Gets Local Through New And Expanded Partnerships With Publishers
Real-Time Daily, Tyler Loechner - Tuesday, August 12, 2014
Digital ad tech firm Centro this week will announce new and expand ...
- Industry Reacts To Rocket Fuel's Acquisition Of [x+1]
RTBlog, Tyler Loechner - Thursday, August 7, 2014
This week, Rocket Fuel announced its intention to acquire [x+1] for rough ...
- Rocket Fuel Buys [X+1] For $230m
Around the Net In MAD London, Tyler Loechner - Wednesday, August 6, 2014
Marking further industry consolidation, programmatic ad platform Rocket Fuel on Tuesday announc ...
- ChoiceStream Launches Real-Time Analytics Hub
Real-Time Daily, Tyler Loechner - Tuesday, August 5, 2014
ChoiceStream, a demand-side platform (DSP), on Tuesday announced the launch of ...
- Rocket Fuel Powers Up With [x+1], Buys DSP/DMP Hybrid For Roughly $230M
Real-Time Daily, Tyler Loechner - Tuesday, August 5, 2014
Marking further industry consolidation, programmatic ad platform Rocket Fuel on Tuesday announc ...