Garfield at Large
MediaPost Week in Review
The Agency Business
MAD: MediaPost's Agency Daily
Accounts in Review
Out to Launch
People on the Move
Stan Mack's Real Mad
MAD - London
Online Media, Marketing
Daily Online Examiner
Email Marketing Daily
EU Email Marketing Daily
Email Insider Europe
Mobile Shop Talk
Search Marketing Daily
Social Media & Marketing Daily
The Social Graf
Online Media, Marketing
Data & Targeting Insider
Publishing & Publishers
The Daily Blog
Supply Side Insider
& The Media
Audience Buying Insider
Brand and Product Marketing
Thom Forbes: Top of the News
Engage Target Market Newsletters
Industry Sector Newsletters
Marketing Tools & Strategies
2016 Events Calendar
2017 Events Calendar
November 17, 2016, CO
Email Insider Summit
December 4 - 7, 2016, UT
Search Insider Summit
December 7 - 10, 2016, UT
Creative Media Awards
January 25, 2017, New York City
Email Insider Summit Europe
January 30 - February 2, 2017, The Alps
TV Insider Summit
October 16 - 19, 2016, Mohonk
Publishing Insider Summit
October 10 - 13, 2016, Austin
OMMA Bots & Chat
September 29, 2016, NYC
September 29, 2016, NYC
September 28, 2016, NYC
September 28, 2016, NYC
September 27, 2016, NYC
September 26, 2016, NYC
OMMA at Advertising Week
September, 2016, NYC
Brand Marketers Summit - Cross-Channel
August 24 - 27, 2016, Lake Tahoe
Programmatic Insider Summit
August 21 - 24, 2016, Lake Tahoe
IoT Marketing Forum
August 3, 2016, NYC
Masters of Media Selling
August 2 - 4, 2016, NYC
Agency of the Year
Content Marketing Insider Summit
Cross-Channel Marketing Insider Summit
Digital Out of Home Awards
Future of Media
Marketing Automotive Awards
Marketing Sports: Soccer in America
Mobile Insider Summit
OMMA at Internet Week
OMMA at SXSW
OMMA Audience Buying
OMMA Marketing Tech
OMMA Programmatic in New York
OMMA Programmatic TV
OMMA San Francisco
Online All Stars
Social Media Insider Summit
Video Insider Summit
Creative Media Awards (January 25, 2017, New York City)
OMMA Awards (September 26, 2016, NYC)
Appy Awards (May 17, 2016, NYC)
Marketing Automotive Awards (March 24, 2016, NYC)
Online All Stars (January 27, 2016, NYC)
Agency of the Year (January 21, 2016, NYC)
Digital Out of Home Awards (November 3, 2015, NYC)
Become A MediaPost Member
Subscribe to your choice of industry specific newsletters, save $100 on conferences, search member directories, comment on stories and more. Free to qualified media, marketing and advertising professionals.
All Member Directory
Manage My Account
Manage My Subscriptions
Feedback Loop (Comments)
About and Contacts
Forgot your password?
Results for dsps
How's The Programmatic Sector Doing? Look At Its People, Not Its Machinery, To Find Out
RTBlog, Joe Mandese - Monday, October 3, 2016
After more than a decade of covering the industry's leading programmatic ad-tech ...
It's RIP For Supply-Side Platforms And Here's Why
Around the Net in Real-Time, Tobi Elkin - Tuesday, August 23, 2016
Scott Braley, general manager of advertising platforms at Ooyala, writes in ExchangeWire ...
Demand-Side Targeted TV Developer Centriply To License Its Data: Eyes Political, Studios, Hedge Funds
Television News Daily, Joe Mandese - Monday, August 22, 2016
Centriply, a promising demand-side platform leveraging technology and data to help agencies ...
Are You Using All Your First-Party Data?
Real-Time Daily, Zach Schapira - Sunday, July 17, 2016
With the vast amount of user data floating around for sale today, ...
Cardlytics' New Syndicated Audiences Solution Is No 'Spray And Pray,' Says CMO
Real-Time Daily, Felicia Greiff - Friday, April 29, 2016
Cardlytics announced its new Syndicated Audiences solution available through The Trade Desk ...
Sovrn Completes Acquisition of U.K.-Based OnScroll, Enables European Expansion
Real-Time Daily, Tobi Elkin - Wednesday, April 20, 2016
Sovrn on Wednesday said it completed its acquisition of U.K.based OnScroll, which ...
NBCUx's Extension To Linear TV: Some Early Reactions
Audience Buying Insider, Karlene Lukovitz - Friday, February 26, 2016
This week, NBCUniversal made a splash by announcing the extension of NBCUx, ...
Introducing The BAM Index: Better Measure Of Bidder Potential
Real-Time Daily, Adam Soroca - Tuesday, January 12, 2016
The programmatic queries-per-second (QPS) arms race must end. Isn't the industry mature ...
Ad Tech Firms Get Lean Through Layoffs
Around the Net in Real-Time, Tobi Elkin - Friday, December 18, 2015
The Wall Street Journal picked up AdExchanger's story on the meaning of ...
Excel's Long-Tail Black Hole
Real-Time Daily, Keith Pieper - Monday, December 7, 2015
For many advertisers, 50% of programmatic ad buys have a single destination: ...
4 Predictions For 2016: Centro's Kelly Wenzel Says System Consolidation Is A Must
RTBlog, Tobi Elkin - Thursday, December 3, 2015
Kelly Wenzel, chief marketing officer at Centro, a digital advertising technology firm ...
UI Fatigue: The Need to Centralize Programmatic Access
Programmatic Insider, Brian Nadres - Friday, March 27, 2015
Media buyers are more equipped than ever to handle programmatic media. The ...
Post-Beaconing Begins; Location Info Captured Now, Used Later
MobileShopTalk, Chuck Martin - Tuesday, November 11, 2014
Welcome to the world of post-beaconing. For many months, beacons have been ...
Dear RTB - Publishers Are Waking Up To The Value Of Their Data
London Blog, Sean Hargrave - Friday, October 17, 2014
If content truly is king, then publishers hold the aces. The big ...
How to Keep Your DSP Honest
Programmatic Insider, Charles Cantu - Monday, August 25, 2014
Using a demand-side platform is a great way to buy ad impressions ...
Brand Safety Tips For 'Wild West' Of Multiplatform, Internet-Distributed T/V
Video Insider, John R. Osborn - Wednesday, July 23, 2014
MediaPost's Wayne Friedman quantifies the early shifting of budgets to online video ...
The Bean Counters Are Watching: Programmatic About To Get Scrutinized
Data and Targeting Insider, Steve Smith - Tuesday, June 17, 2014
Programmatic platforms are no longer attracting just chump change. As the investment ...
Local Brands Adopting Programmatic, Financial Sector Spends Big In Q1
Real-Time Daily, Tyler Loechner - Wednesday, May 21, 2014
Local brands are rapidly making use of programmatic ad buying and have ...
The Definition Of Insanity -- Or, Manual Practices In The Agency Business
Online Spin, Cory Treffiletti - Wednesday, March 12, 2014
Albert Einstein once said the definition of insanity is "doing the same ...
Early Predictions For 2014
Truth In Advertising, Jon Bond - Monday, November 25, 2013
It will be a Happy New Year for the disintermediators of agencies, ...
DSPs Reap The Benefits Of No Google On FBX
Around the Net in Real-Time, Tyler Loechner - Monday, October 14, 2013
Advertising Age this morning wrote that Facebook's decision to not invite Google ...
LiquidM Raises $5 Million
Real-Time Daily, Mark Walsh - Thursday, October 10, 2013
Startup LiquidM on Thursday announced the public launch of its white-label mobile ...
DSP The Trade Desk Opens Office In Ripe German Market
Real-Time Daily, Tyler Loechner - Tuesday, August 13, 2013
The Trade Desk, a real-time bidding (RTB) demand-side platform (DSP), has opened ...
SiteScout Expands DSP For SMBs To Mobile
Mobile Marketing Daily, Steve Smith - Thursday, November 15, 2012
A Web DSP platform aimed at small and medium-sized businesses, agencies and ...
Google Shifts Data Focus From Retargeting To Remarketing, Targets 3rd-Party Data
Online Media Daily, Laurie Sullivan - Friday, July 27, 2012
Ad agencies need quality third-party data to mix with their clients' data ...
MediaMath, DMA Push To Institutionalize Digital Marketing, Create Institute To Do It
Online Media Daily, Joe Mandese - Friday, June 1, 2012
To all but the most plugged-in industry insiders, the rapid proliferation of ...
Demystifying Agency Trading Desks: Power's In Analytics & Integration, Not Pork Bellies
Online Spin, Dave Morgan - Thursday, April 5, 2012
Last week at the 4A's "Transformation LA 2012" conference, I moderated a ...
PubMatic Taps Harris As First CMO
Online Media Daily, Joe Mandese - Monday, March 26, 2012
Larry Harris has joined PubMatic as its first CMO. He joins from ...
Simpli.fi Adds Keyword Contextual Targeting To DSP Platform
SearchBlog, Laurie Sullivan - Tuesday, February 28, 2012
Familiarity breeds use -- especially when it comes to technology. Apple did ...
Open X Acquires LiftDNA To Streamline Ad Serving
Online Media Daily, Laurie Sullivan - Monday, February 27, 2012
OpenX Technologies, which supports ad exchange and ad serving, said Monday it ...
Page 1 of 3.
Next Articles »
All Archives >
Privacy/Terms & Conditions
©2016 MediaPost Communications. All rights reserved.
1460 Broadway, New York, NY 10036
tel. 212-204-2000, fax 917-591-3261,