- DataXu Unveils Value Optimization Strategy With Goodby, Silverstein & Partners
Online Media Daily, Laurie Sullivan - Wednesday, July 20, 2011
Value-based optimization delivers up to a 45% better response from high-value customer ...
- Strata, Harris Unveil New Agency Systems
Online Media Daily, Joe Mandese - Wednesday, July 20, 2011
Two of Madison Avenue's media buying systems developers - Strata and Harr ...
- Varick Expands Trading Desk To Out-Of-Home Media, Cuts Geo-Targeted Deal For News Corp.'s 'The Daily'
Online Media Daily, Joe Mandese - Tuesday, July 5, 2011
MDC Partners' Varick Media Management, one of the first "agency trading desks ...