- SiteScout Expands DSP For SMBs To Mobile
Mobile Marketing Daily, Steve Smith - Thursday, November 15, 2012
A Web DSP platform aimed at small and medium-sized businesses, agencies a ...
- Google Shifts Data Focus From Retargeting To Remarketing, Targets 3rd-Party Data
Online Media Daily, Laurie Sullivan - Friday, July 27, 2012
Ad agencies need quality third-party data to mix with their clients' da ...
- MediaMath, DMA Push To Institutionalize Digital Marketing, Create Institute To Do It
Online Media Daily, Joe Mandese - Friday, June 1, 2012
To all but the most plugged-in industry insiders, the rapid proliferation ...
- Demystifying Agency Trading Desks: Power's In Analytics & Integration, Not Pork Bellies
Online Spin, Dave Morgan - Thursday, April 5, 2012
Last week at the 4A's "Transformation LA 2012" conference, I moderated ...
- PubMatic Taps Harris As First CMO
Online Media Daily, Joe Mandese - Monday, March 26, 2012
Larry Harris has joined PubMatic as its first CMO. He joins fr ...
- Simpli.fi Adds Keyword Contextual Targeting To DSP Platform
SearchBlog, Laurie Sullivan - Tuesday, February 28, 2012
Familiarity breeds use -- especially when it comes to technology. Apple d ...
- Open X Acquires LiftDNA To Streamline Ad Serving
Online Media Daily, Laurie Sullivan - Monday, February 27, 2012
OpenX Technologies, which supports ad exchange and ad serving, said Monday ...
- Adometry Seeks To Move Beyond Lookalike Targeting, Integrates Attribution
Online Media Daily, Laurie Sullivan - Friday, January 20, 2012
Marketers understand that having the tools to analyze clicks and conversions acro ...
- How Publishers Can Maximize Value In An RTB World
Online Media Daily, Andrew Casale - Tuesday, January 17, 2012
The introduction of real-time bidding (RTB) has dramatically changed the mechanics behi ...
- [x+1] Taps Massey As COO, Reunites With Nardone
Raw, Joe Mandese - Thursday, January 12, 2012
Veteran Madison Avenue finance chief Peter Massey has joined [x+1] as president-CO ...
- DataXu Thinks Global, Acts Hyper-Local: Acquires Europe's Mexad
Online Media Daily, Joe Mandese - Monday, January 9, 2012
In a move it says gives it the biggest global footprint ...
- [x+1] Finds Way Around Third-Party Cookie Rejection
Online Media Daily, Laurie Sullivan - Friday, January 6, 2012
Digital marketing platform provider [x+1] released updates to its digital marketing h ...
- Admeld, AppNexus Rank As Supply-Side 'Leaders,' Right Media Faces 'Uncertain Future'
Online Media Daily, Joe Mandese - Wednesday, January 4, 2012
Google's Admeld unit and AppNexus ranked as the "leaders" in the so-call ...