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Results for earned media
Toyota Goes Totally Social For Sienna
Marketing Daily, Karl Greenberg - Thursday, July 17, 2014
The social video, featuring the Sienna SE and a pair of super ...
Former Havas Biggies Reunite To Form Digital Media Holding Company, Epperson Named Chief
Real-Time Daily, Joe Mandese - Friday, July 11, 2014
Don Epperson, a pioneering digital ad executive who helped pave Madison Avenue's ...
IPG Puts Money Where Word-Of-Mouth Is, Uses Price To Measure Social
MAD, Steve McClellan - Thursday, July 3, 2014
The platform, called Performly, measures ROI in terms of hard currency by ...
Honda Launches Honda Stage, Takes To The Road
Marketing Daily, Karl Greenberg - Wednesday, June 11, 2014
Tom Peyton, who oversees marketing and advertising at American Honda, tells "Marketing ...
DigitasLBi Provides SocialFlow Ad Tech To Enhance Paid, Owned, Earned Media
Social Media & Marketing Daily, Gavin O'Malley - Wednesday, May 28, 2014
Social relationship platform SocialFlow just scored a partnership with DigitasLBi. Per the ...
Honey Maid's Gary Osifchin Talks Real Families
Marketing Daily, Karl Greenberg - Thursday, May 22, 2014
Honey Maid sought "to reinvent the Honey Maid in a way that's ...
Twitter Tweet Effect And Earned Media
Around the Net in Search Marketing, Laurie Sullivan - Monday, May 5, 2014
Twitter has released a study in partnership with The Advertising Research Foundation, Fox and DB5 called ...
Octoly Beta Tests Dashboard To Help YouTube Advertisers Discover, Inventory Views
Online Video Daily, P.J. Bednarski - Thursday, May 1, 2014
Octoly, a new brand management software company that helps YouTube advertisers, earlier ...
DiMassimo Goldstein Hires Talent to Expand Offering
MAD, Steve McClellan - Tuesday, April 22, 2014
Andree Ljutica is rejoining the firm to help expand its content creation ...
Jaguar Lining Up New Reveals, Ads And Marketing
Marketing Daily, Karl Greenberg - Tuesday, March 18, 2014
A newly launched spot, "Growler," makes the point perhaps more explicitly than ...
After The Hoax, Can Pot Ads Ever Air Nationally?
MAD, Larissa Faw - Tuesday, March 11, 2014
MarijuanaDoctors.com said it was airing ads on all sorts of TV outlets. ...
Starcom MediaVest, Visible Measures Say Agencies Can Predict Earned Media
Social Media & Marketing Daily, Laurie Sullivan - Monday, March 10, 2014
Brands have begun to attribute return on investments for earned media, but ...
VivaKi Taps Ifeelgoods To Personalize Real-Time Offers Based On Behavior
MediaDailyNews, Laurie Sullivan - Monday, March 3, 2014
Publicis Groupe's VivaKi has inked a partnership with Ifeelgoods to offer advertisers ...
Misunderstanding Programmatic Keeping Marketers From Capitalizing On Buys
Real-Time Daily, Laurie Sullivan - Friday, January 31, 2014
Too many marketers misunderstand programmatic buying, and as a result become overwhelmed, ...
PLAs Boost Revenue For Google Paid-Search Clicks
Search Marketing Daily, Laurie Sullivan - Thursday, January 30, 2014
Video ads on YouTube welcomed a steady stream of viewers tuning in ...
Engaging Audiences With Content Via Owned, Earned And Paid Media
Engage:Affluent, Skip Brand - Wednesday, January 29, 2014
Marketing is all about story telling, right? And luxury brands often have ...
Doritos Shows Creativity Gets Marketers To The Super Bowl
SearchBlog, Laurie Sullivan - Wednesday, January 29, 2014
This year it takes more than athletic abilities to end up in ...
IAB Releases Content Marketing Primer
Online Media Daily, Mark Walsh - Monday, December 16, 2013
Following up the release of its Native Advertising Playbook, the Interactive Advertising ...
Search: Does An Increase In Debt Signal Better Days For 2014?
SearchBlog, Laurie Sullivan - Friday, December 13, 2013
When companies increase their financial debt, it typically means that executives have ...
How Social Nets Solve The Earned, Paid Media Conundrum
Online Media Daily, David Simon - Tuesday, December 10, 2013
The real power of paid media may actually lie in how brands ...
Nurturing Brand Advocates: The Untapped Earned Media Opportunity
Marketing Daily, Jessica Thorpe - Friday, November 8, 2013
Consumers are now empowered with the ability to share their experiences with ...
Land Rover: Range Rover Sport Is 2 SUVs In 1
Marketing Daily, Karl Greenberg - Monday, October 21, 2013
The company has also been driving the fine line -- as well ...
Adland Daily Special: 'Muy Grande Bullshit Burrito'
Mediapsssst, Richard Whitman - Friday, October 18, 2013
Oh, the troops have really been flinging it this week. But heck, ...
Google's New Terms Of Service Uses Shared Endorsements In Display Ads
Online Media Daily, Laurie Sullivan - Friday, October 11, 2013
Google's update to its Terms of Service will enable the company to ...
M&A Activity Hits $67.5 Billion In 2013
Online Media Daily, Laurie Sullivan - Friday, October 4, 2013
Media, information, marketing and related technology sectors merged and acquired to the ...
Taco Bueno In 'Intervention' Campaign
Marketing Daily, Karlene Lukovitz - Monday, September 30, 2013
A mysterious stranger reminiscent of old Clint Eastwood heroes (dressed in poncho ...
Earned Media Tops Other Ad Sources, TV Ad Trust Up
MediaDailyNews, Wayne Friedman - Tuesday, September 17, 2013
Word-of-mouth marketing -- as well as TV advertising -- continues to score ...
Hyundai Consumption Up 574% From Viral Colbert Report Segment
Real-Time Daily, Tyler Loechner - Friday, August 9, 2013
After being stood up by Daft Punk because of a VMA performance, ...
Paid, Earned, Owned: Early Signs Of Dementia
MediaDailyNews, George Simpson - Friday, July 19, 2013
I just read my 2,500th column/story about the differences between Paid Media, ...
Marketing's Role In Boston Market's Rib Success
Marketing Daily, Karlene Lukovitz - Tuesday, June 25, 2013
The major success of Boston Market's St. Louis Style ribs obviously reflects ...
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