- Working Backwards to Measure Influencer Marketing Success
Show Daily: Videos, Ross Fadner - Monday, November 28, 2016
Influencer marketing campaigns are hard to measure because not only do th ...
- Rise of the Micro-Influencers
Show Daily: Videos, Ross Fadner - Monday, November 28, 2016
In a short time, influencer marketing has evolved to the point whe ...
- The Commoditization of Influencer Tools
Show Daily: Videos, Ross Fadner - Monday, November 28, 2016
There's a tremendous amount of commoditization in influencer marketing tools, Scott Linze ...
- Trump Retains Earned Media Edge To End
Television News Daily, Wayne Friedman - Tuesday, November 15, 2016
Looking at a 12-month trailing period, Trump posted a $4.96 billion ...
- TV Networks Rethink Earned Media For Future Presidential Runs
TV Watch, Wayne Friedman - Friday, November 11, 2016
Presidential TV marketing and advertising can only take you so far. Ne ...