- As Target's Sales Fall, It Promises A Happier Pride -- Whatever That Means
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, August 16, 2023
The retailer, reporting the first sales decline in six years, cites cash-strapp ...
- Dentsu Loses Ground In Q2, Reduces 2023 Outlook To Flat At Best
MAD, Steve McClellan - Monday, August 14, 2023
The Americas region was down 7.4% in Q2 and down 6.2% f ...
- At Ralph Lauren, Fashion Events, D2C, Help Burnish Brand
D2C Insider, Sarah Mahoney - Monday, August 14, 2023
Despite the gloom in American apparel sales, the company's intensified marketing effor ...
- News Corp: 50%+ Of Revenue Now Digital, AI To Drive Future Growth
Digital News Daily, Karlene Lukovitz - Monday, August 14, 2023
Generative AI represents "a remarkable opportunity to create a new stream ...
- Amid Falling Sales, Wolverine Tries CEO Shake-Up
Marketing Daily, Sarah Mahoney - Saturday, August 12, 2023
The parent company of Merrell, Saucony, Sperry and Hush Puppies names Christoph ...
- TV, Streaming Content Isn't Just King: It's A King With Long Arms
TV Watch, Wayne Friedman - Friday, August 11, 2023
Content is not only king -- a ruler is pulling more strin ...
- Beyond Meat Cites Marketing Push As Antidote To 30% Revenue Loss
Marketing Daily, Erik Oster - Wednesday, August 9, 2023
Company's marketing will focus on changing the drop in consumer perception th ...
- Under Armour Uses AI To Write Pep Talk Ad
Marketing Daily, Sarah Mahoney - Tuesday, August 8, 2023
The sportswear company just dropped a 90-second ad scripted by AI. A ...
- Fox Corp. Says National TV Ad Market Improving In Q3
Television News Daily, Wayne Friedman - Tuesday, August 8, 2023
Current weakness in the national TV ad market seems to be abatin ...
- Disney Upfront Completed, 'In Line' With Year-Ago Volume
Television News Daily, Wayne Friedman - Wednesday, August 9, 2023
Disney Advertising has closed its upfront deals for the new TV seas ...
- Nexstar Q2 Core Advertising Down 2%, TV Group Turns $153 Million Profit, The CW Loses $87M
Digital News Daily, Karlene Lukovitz - Tuesday, August 8, 2023
Most of period's overall 17% ad decline reflected drop in political advertisi ...
- Stagwell's Penn: We're Beginning To See A Return To Normal
MediaDailyNews, Joe Mandese - Tuesday, August 8, 2023
Reporting earnings down 6% for Q2 and 5% for the first hal ...
- Criteo Reveals It 'Leverages' Twice As Much Ecommerce Data As Amazon To Target
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 8, 2023
Criteo reported its quarterly revenue has risen to $240.22 million. But i ...
- Paramount Narrows D2C Losses, Revenue Up 21%, Linear TV Ads Down 10%
Television News Daily, Wayne Friedman - Monday, August 7, 2023
Paramount narrowed its Q2 D2C losses by 5%, while overall revenue gr ...
- With Sales And Profits Surging, Amazon Ad Sales Rise 22%
Marketing Daily - Top of the News, Sarah Mahoney - Friday, August 4, 2023
The ecommerce company's financial results beat expectations and pleased observers with ...
- Yelp Reports Record $322M In Q2 Ad Revenue
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 4, 2023
Yelp reported better-than-expected Q2 financial results on Thursday on strong ad dema ...
- Apple Tops 1 Billion Subscribers
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, August 3, 2023
Apple has topped 1 billion paid subscribers of its various services, t ...
- In Tough Quarter, Etsy, Wayfair Show Strengths
Marketing Daily, Sarah Mahoney - Friday, August 4, 2023
Both ecommerce companies have been pressured by slowed spending. But Etsy ...
- Amazon Reports Ad Sales Up 22%, Strong Demand For AI Services
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 3, 2023
Amazon reported Thursday that Q2 revenue rose 11% to $134.4 billion wi ...
- Warner Bros. Discovery Narrows Streaming Loss Despite Sub Loss, Ups Overall Savings Target To $5B
Digital News Daily, Karlene Lukovitz - Thursday, August 3, 2023
The streaming unit achieved profitable EBITDA for the first half, despite ...
- Call Of The Wild: The North Face, Columbia Sportswear Sales Shine
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, August 2, 2023
Other apparel sectors are shrinking. But strong results at Columbia Sportswear a ...
- Sinclair's Q2 Revenues Sink 8%, Core Advertising Down 3%
Television News Daily, Wayne Friedman - Wednesday, August 2, 2023
Sinclair Inc. had a tough Q2 period with revenue, including advertising a ...
- Snoop Dogg Shows Off First Skechers Collab
Marketing Daily, Sarah Mahoney - Tuesday, August 1, 2023
The musician has starred in Skechers' ads before. Now he's ready f ...
- Molson Coors Reports 'Best Quarter' Of Net Sales Revenue Since 2005 Merger
Marketing Daily - Top of the News, Erik Oster - Tuesday, August 1, 2023
The company is anticipating "higher marketing spend, which is expected to ...
- Bed Bath & Beyond Bankruptcy Offers Teachable Moment
Around the Net In Brand Marketing, Tanya Gazdik - Monday, July 31, 2023
Bed Bath & Beyond CFO Holly Etlin offers some words of wisdom f ...
- Live Music And Recording Brands: Are TV Ads Still A Thing?
TV Watch, Wayne Friedman - Tuesday, August 1, 2023
Live music concerts continue to rocket upward in terms of revenue a ...
- Sales Fall, Even As Mattel Basks In Barbie Buzz
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, July 27, 2023
Barbie's theatrical debut may be a juggernaut. But the toy company ...
- Coca-Cola Exceeds Analyst Expectations With 6% Revenue Growth
Marketing Daily, Erik Oster - Wednesday, July 26, 2023
The company needs to "adapt our strategies on affordability," said CEO Jam ...
- Microsoft, Dentsu Strengthen AI Innovation Partnership
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 26, 2023
Dentsu has launched enterprise-wide access to Microsoft Azure OpenAI technologies, enabling employe ...
- IPG's Krakowsky Confirms Company Reconsiders Becoming Principal Media Seller
Mediapsssst, Richard Whitman - Friday, July 21, 2023
"Our media model works well," said CEO Philippe Krakowsky on an earnin ...