- BTS: Surge In Grade School, Empty Nest Homes
Marketing Daily, Sarah Mahoney - Monday, July 30, 2012
While many of this year's back-to-school spending trends will be predictable, t ...
- New BTS Moves From Office Depot, Staples, Best Buy
Marketing Daily, Sarah Mahoney - Wednesday, July 25, 2012
The two TV spots, created by Zimmerman Advertising, show Cannon interacting wi ...
- Target, Walmart Get Digital For BTS
Marketing Daily, Sarah Mahoney - Wednesday, July 18, 2012
Discounters are upping their digital game this school year, with both Walma ...
- Paterno's Fake Branding
Around the Net In Brand Marketing, Karl Greenberg - Monday, July 16, 2012
While one might argue that all college football is fake (in th ...
- Kill College Football?
Around the Net In Brand Marketing, Karl Greenberg - Monday, July 16, 2012
Josh Barro writes that NCAA possibly killing Penn State's football program ...