- Seeing Better Days, Best Buy Ups Marketing Budget, Freshens Stores
Marketing Daily, Sarah Mahoney - Sunday, March 3, 2024
Sales may be down, but the electronics retailer is adding $50 milli ...
- Sony Lays Off 900 Employees From PlayStation Division
MediaDailyNews, Colin Kirkland - Tuesday, February 27, 2024
The job cuts will impact multiple PlayStation studios, including U.S.-based Insomniac Gam ...
- Media, Entertainment Advertisers Invested $1B On TikTok In Q4
MediaDailyNews, Colin Kirkland - Friday, February 23, 2024
Advertisers' $1 billion ad spend on TikTok involved video and online gam ...
- Major League Soccer Partners With Beats by Dr. Dre
Marketing Daily, Tanya Gazdik - Monday, February 19, 2024
MLS players will be featured in Beats' brand marketing campaigns, which wi ...
- Small Screen, Big Game: Super Bowl Viewing By Phone
TV Watch, Wayne Friedman - Thursday, February 1, 2024
How many will actually be watching the big game on their pho ...
- Samsung Adds Baidu's Ernie In China, Google Bard Not Available In The Region
MediaDailyNews, Laurie Sullivan - Friday, January 26, 2024
Baidu claims Ernie 4.0 is the most powerful foundation model to da ...
- Paid Search Fueled Highest Holiday Sales For Retailers
Search & Performance Insider, Laurie Sullivan - Thursday, January 4, 2024
Paid search drove U.S. consumers to spend, but a payment strategy allow ...
- CES Has Plenty Of Smart Asses, This Year It Will Showcase SmartAssets
Media 3.0, Joe Mandese - Wednesday, January 3, 2024
The new Stagwell generative AI creative assets management platform will be exhibit ...
- Samsung's 'Tiny' Campaign Delivers Big Results
MAD, Fern Siegel - Thursday, December 28, 2023
The traditional digital OOH work invites viewers to pay closer attention ...
- How Smart Is MyQ? Just Ask Your Garage Door
Marketing Daily, Les Luchter - Friday, December 1, 2023
"Just Download," informs folks that most garage doors can be opened fr ...
- Cyber Monday Expected To Generate $12B In Shopping Revenue
Search & Performance Insider, Laurie Sullivan - Sunday, November 26, 2023
Online spend hit $5.6 billion on Thanksgiving Day, with Cyber Week foreca ...
- Trade Desk Stock Craters 30% On Weak Q4, CTV Ad Outlook
Television News Daily, Wayne Friedman - Friday, November 10, 2023
The Trade Desk has issued a warning about a major slowdown ...
- Consumers Spent $354.7B On Mobile This Year
Marketing Daily, Laurie Sullivan - Thursday, November 9, 2023
More intuitive mobile shopping experiences are making it easier for consumers ...
- Ecommerce Paid Channel Use Declines - A Problem For Search
Search & Performance Insider, Laurie Sullivan - Tuesday, October 31, 2023
Ecommerce advertising seems to be getting a boost from social channels. U ...
- Sony Designs Customizable Gaming Control For Range Of Abilities
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, October 17, 2023
Sony's new Access controller is designed to make video gaming easier f ...
- With Electronics Poised To Gain, Best Buy Throws Itself A Holiday Party
Retail Insider, Sarah Mahoney - Wednesday, September 20, 2023
As Amazon's Prime Big Deal Days and other sales events loom, Be ...
- Apple Considers Low-Cost MacBook
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, September 6, 2023
Apple might be considering a low-cost version of the MacBook in ord ...
- Meta Reportedly Partnering With LG On Future Quest Pro Headset
MediaDailyNews, Colin Kirkland - Tuesday, September 5, 2023
Meta may be partnering with LG Electronics to build and deliver futu ...
- LG Electronic Revamps Visuals, Pushes 'Life's Good' Mission
MAD, Fern Siegel - Thursday, August 31, 2023
The 3D billboard and social channels display newly created LG characters ...
- LG Launches Global OOH Rebranding Campaign
Marketing Daily, Les Luchter - Wednesday, August 30, 2023
OOH installations in major international cities include a "face" that stylizes t ...
- Wonky Replacement Cycles, Nervous Consumers Hurt Best Buy Sales
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, August 30, 2023
Revenues dropped less than expected, but the retailer is still battling consum ...
- Nearly $964B Ad Spend Forecast, 5 Companies To Have A Major Impact
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 24, 2023
Global ad spend is on track to grow 4.4% to $963.5 billi ...
- Online Prices Fell 1.6% Overall In July, But Apparel Rose: Adobe
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 8, 2023
The Adobe Digital Price Index found that online prices decreased year-on-year f ...
- Trackable Digital Refunds And Payments Made Possible Through SKUx, Emplifi Partnership
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 18, 2023
SKUx, a payments and consumer engagement platform, plans to announce a partnersh ...
- NRF Predicts Record Back-To-School Spending
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, July 13, 2023
Despite economic pressures on families with school-age kids, the National Retail Federation ...
- Amazon Prime Day Ad Messages Muddled On Economic Challenges
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 26, 2023
Messages about economic forecasts are mixed and muddled this year. Third-party da ...
- Best Buy Makes New Loyalty Play
Marketing Daily - Top of the News, Sarah Mahoney - Friday, May 12, 2023
The electronics retailer hopes to attract more members by adding a lower-pric ...
- Adobe Data Shows Online Prices Fell 1.7% In March
Search & Performance Insider, Laurie Sullivan - Monday, April 10, 2023
Consumers looking for better prices online got a surprise in March ...
- Retail Sales Up By 4.7% In March, Growth Slows From February: Mastercard
Email Marketing Daily, Ray Schultz - Thursday, April 6, 2023
Ecommerce sales jumped by 13%, consistent with earlier patterns. ...
- Online Groceries Up, But Consumers Using BNPL Options, Adobe Finds
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 22, 2023
Home furnishings grew 12.9% to $9.4 billion YOY in February, while groceri ...