- Tribal Fusion's 100-Percent Engagement Guarantee
Online Media Daily, Gavin O'Malley - Monday, December 21, 2009
So much for subtlety. Tribal Fusion -- Exponential Interactive's online ad netwo ...
- Eyeblaster Partners With Dentsu On MediaMind
Online Media Daily, Gavin O'Malley - Monday, December 21, 2009
With a focus on consumer engagement rather than Web traffic, Eyeblaster h ...
- MMA Unveils New Definition Of 'Mobile Marketing'
Online Media Daily, Joe Mandese - Wednesday, November 18, 2009
The Mobile Marketing Association Tuesday released revisions to its definition of "mobi ...
- IAB, Bain Unveil 'Roadmap' For Building Brands Online: Report Addresses Industry's Dysfunctions
Online Media Daily, Joe Mandese - Thursday, November 12, 2009
Last year, the Interactive Advertising Bureau and Bain & Co. released t ...
- Razorfish Study: Special Offers Drive Engagement In Social Media
Online Media Daily, Mark Walsh - Sunday, November 8, 2009
A new study suggests the key to engagement on social properties com ...
- ComScore: Microsoft Most Engaging
Online Media Daily, Gavin O'Malley - Sunday, November 8, 2009
In what will surely come as a surprise to some, Microsoft sit ...
- Red Ink: NYT Will Cut 100 Newsroom Positions
MediaDailyNews, Erik Sass - Monday, October 19, 2009
The New York Times will cut 100 positions from its newsroom ...
- To Engage Customers, You Must Have Engaged Employees
Around the Net In Brand Marketing, Thom Forbes - Monday, September 14, 2009
Randell Frost reports that people often have less confidence in service bran ...
- [In]SIGHT: Re-Engaging in the Lab
Media Magazine, Graeme Hutton - Tuesday, July 14, 2009
John Billett, transatlantic media consultant, once quipped to me a telling observati ...
- What Does Engagement Really Mean?
Engage:Hispanics, Jose Villa - Thursday, August 20, 2009
Whether its Hispanic agencies forgoing their corporate Web sites for Facebook pag ...
- ScanScout Launches CPE Ad Units
Online Media Daily, Gavin O'Malley - Tuesday, June 30, 2009
As marketers put more salt in accountable ad formats, video ad netwo ...