- Knicks Make Social Networks Central To New Site
Marketing Daily, Karl Greenberg - Thursday, December 16, 2010
The new site ditches short-stay functionality like ticket sales and seating (th ...
- Designing Engagement Critical To Viewer Attentiveness
MediaDailyNews, Limore Shur - Wednesday, November 3, 2010
Good brand design is a concentration of an engaging voice and cle ...
- Sundance, Nielsen Create New Metric To Gauge Audience Engagement
MediaDailyNews, David Goetzl - Monday, October 25, 2010
The Sundance Channel said it has worked with Nielsen to develop ...
- Crowd Sourced Salesmanship: UGC Product Reviews Sell the Goods
VidBlog, Steve Smith - Thursday, October 14, 2010
User-generated product reviews could be as persuasive and ultimately as effective ...
- Hotmail Using New Metrics to Consider Inbox Placement
Email Insider, George Bilbrey - Wednesday, September 1, 2010
For over a year now, email deliverability experts have been talking abo ...
- Mobile Execs Bullish On GPS, Location-Based Services
Online Media Daily, Mark Walsh - Thursday, August 26, 2010
Mobile experts from Microsoft, Research in Motion and other companies Tuesday highlight ...
- Exploring the Value of Buying on Engagement vs. CPM
Around the Net In Media, Fern Siegel - Friday, July 30, 2010
Traditional media buying and planning is based on CPM (cost per thousa ...
- Second Life Chugs Along
The Social Graf, Erik Sass - Thursday, July 29, 2010
Second Life is a great case study in social media trends. Fir ...
- Interruption Has Always Trumped Engagement; Still Does
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 21, 2010
Playing the contrarian in the swarm of buzzing social marketers, Jonathan Sal ...
- Mountain Dew Extends Label Art Effort
Marketing Daily, Karl Greenberg - Wednesday, June 30, 2010
"There's definitely a consistency between the DEWmocracy and Green Label efforts ...
- Carrying Torch, Connecting With Communities
Marketing Daily, Amanda Daniels - Wednesday, June 30, 2010
Savvy consumers will reward brands that go out of their way ...
- Mountain Dew Lets Fans Plan Tour, Events
Marketing Daily, Karlene Lukovitz - Monday, June 28, 2010
"I've been doing event marketing for 20 years," says Motive's Matt Statma ...
- Firm: 10 Excel At Engagement With Consumers
Marketing Daily, Aaron Baar - Wednesday, June 23, 2010
Marketers looking to build engagement with consumers would be wise to foll ...
- Is It Loud In Here Or Is It Just Me? Solving the Engagement Problem
Online Media Daily, Mike Petit - Wednesday, June 23, 2010
You would think that, given the technology available, and the mature metri ...
- Study: Video Ads On Facebook More Engaging Than Outside Sites
Online Media Daily, Mark Walsh - Tuesday, June 15, 2010
The latest buzz around Facebook has been its growth as a vid ...
- PepsiCo Wants To Co-Collaborate With Its Consumers
Around the Net In Brand Marketing, Thom Forbes - Tuesday, May 25, 2010
Marketers need to make a brand a critical part of their co ...
- Is Twitter Your New Video Engagement Tool?
VidBlog, Steve Smith - Friday, May 7, 2010
A curious bit of data emerged from yesterday's study of Q1 20 ...
- Comments Can Be Key To Engagement
Marketing Daily, Laura Patterson - Friday, March 19, 2010
Sentiment analysis -- similar to text mining -- involves parsing and analyzi ...
- Collective Adds Engagement Metrics To AMP
Online Media Daily, Mark Walsh - Thursday, February 25, 2010
Aiming to expand reporting beyond the click, Collective has added the abili ...
- Targeting Is Not Engagement
Marketing Daily, Russell Fradin - Thursday, February 18, 2010
Engagement has been pushed to the back burner lately, but it's sti ...
- Engaging Solutions
OMMA Magazine, kyle , Daisy Whitney - Monday, March 1, 2010
Once again, a solution to an ad problem lies in the creativ ...