- Instagram Driving More Engagement Than Twitter
Around the Net In MAD London, Sean Hargrave - Thursday, December 18, 2014
Instagram provides high brand engagement on its platform, particularly when compared ...
- UK's Mobile Investment Not Matched By Consumer Engagement
Around the Net In MAD London, Sean Hargrave - Monday, December 15, 2014
Mobile display ads in the UK are only marginally clicked on mo ...
- Don't Become A One-App Wonder: 5 Ways To Avoid App Fatigue and Boost User Engagement
Mobile Marketing Daily, Freddy Friedman - Monday, December 15, 2014
One thing is true for all marketers and app developers: retaining a ...
- InPowered Guarantees Native Ad Engagement
MediaDailyNews, Erik Sass - Wednesday, December 10, 2014
With advertisers demanding more accountability from digital ads around issues like viewabili ...
- Rentrak Granted Patent For 'Stickiness'
MediaDailyNews, Joe Mandese - Wednesday, December 10, 2014
Rentrak, which in October said it was granted a patent for measuri ...
- True[X]'s New Platform Touts 'Viewed' Ads, Not 'Viewable'
Real-Time Daily, Tyler Loechner - Tuesday, December 9, 2014
Engagement ad company true[X] on Tuesday announced the launch of the true[exchange ...
- Out-Of-Home Must Transcend Advertising
Marketing Daily, Karl Greenberg - Friday, December 5, 2014
I was also going to mention that scene - you know t ...