- Sharethrough Taps Nudge For Audience Attention Metrics
MediaDailyNews, Erik Sass - Friday, May 22, 2015
Native advertising platforms have been moving to address advertiser demands for mo ...
- Are Facebook's Video Viewer Really Engaged, Asks Google's Ramaswamy
Around the Net in Video, P.J. Bednarski - Friday, May 22, 2015
Google’s advertising chief Sridhar Ramaswamy questioned the value of Facebook video, wh ...
- Clarabridge Buys Engagor, Enhances Engagement, Data Skills
Social Media & Marketing Daily, Gavin O'Malley - Thursday, May 21, 2015
Adding a social layer to its customer experience management suite, Clarabridge h ...
- Ratings vs. Reactions: Measuring Ad Effectiveness In The Digital Age
MediaDailyNews, Sean Muller - Thursday, May 21, 2015
If advertisers want a better snapshot of what's happening with their ad ...
- In One Way, Letterman Won On YouTube
VidBlog, P.J. Bednarski - Thursday, May 21, 2015
David Letterman signed off last night, and in his last weeks ...
- Top Brands Enhance Engagement On Facebook
Social Media & Marketing Daily, Gavin O'Malley - Tuesday, May 12, 2015
Despite continued tweaks to Facebook's News Feed algorithms, brands appear to ...
- Study: Social Media Drives TV Viewership
Social Media & Marketing Daily, Gavin O'Malley - Wednesday, May 6, 2015
New research shows a strong correlation between social engagement and higher tune- ...
- Humanity Is The Killer App
London Blog, Sean Hargrave - Friday, May 1, 2015
H2H, or human-to-human marketing, is a big buzzword in digital marketing circl ...