- Why Declining TV Viewership Numbers Are Only Part Of The Story
MediaDailyNews, Jason Klein - Friday, November 20, 2015
It's critical to take advantage of the signals that exist in t ...
- Users Of TV Data Drop 5%, Video Tech Rises
MediaDailyNews, Wayne Friedman - Tuesday, November 17, 2015
Although TV metrics have seen general declines, some People Using Television da ...
- Mobile Publishers: One Of The Top Mobile-User Activities May Surprise You
Mobile Marketing Daily, David Dague - Wednesday, November 18, 2015
For mobile streaming music providers, lifestyle magazine publishers and sports news enterpris ...
- Contextual Marketing Will Help Drive Brand Engagement
Social Media & Marketing Daily, Gavin O'Malley - Monday, November 16, 2015
Driven by new media trends like mobile, contextual marketing is where bran ...
- Anti-Bot Tech Leads To Better Engagement, Says Study
Around the Net in Video, P.J. Bednarski - Monday, November 16, 2015
A white paper from video ad platform Videology and security firm Whi ...
- TV Viewers Watch More TV When Using Network's Digital Area
MediaDailyNews, Wayne Friedman - Friday, November 13, 2015
Network consumers who use TV and the associated digital multiplatform area ...
- 'The Economist' Looking To Attention-Based Metrics
Around the Net In MAD London, Sean Hargrave - Monday, November 9, 2015
"The Economist" wants to go from selling ads based on time ...