- Emotional Olympic TV Ads, Videos Spike Mobile Searches, Social Shares
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 29, 2016
Making a connection with a brand through an emotional television ad a ...
- Attribution the Key to a Full Funnel Programmatic Strategy
Show Daily: Videos, Ross Fadner - Thursday, August 25, 2016
It's hard to communicate the value proposition of a brand in ...
- AdTheorent Partners With Celtra To Optimize Cross-Device Trolli Brand Campaign
Real-Time Daily, Philip Rosenstein - Monday, August 29, 2016
AdTheorent, a predictive targeting digital ad network, announced Monday the results ...
- Wunderman's Caspar Schlickum On His Mission To Unite Creative And Tech
Around the Net in Real-Time, Tobi Elkin - Wednesday, August 24, 2016
Wunderman last month said its APAC operations would be helmed by Xax ...
- Innovative Magid Research Finds Most-Valued And Least-Valued TV Shows
TVBlog, Adam Buckman - Thursday, August 18, 2016
TV ratings will tell you how many people are watching a sho ...
- Marketing Metrics Must Speak The Language Of Business
London Blog, Sean Hargrave - Thursday, August 11, 2016
Brand engagement measurement is still seen as crucial by marketers, but ...
- Cross-Channel Engagement Key To Presidential Email Marketing Campaigns
Email Marketing Daily, Jess Nelson - Sunday, August 7, 2016
Email marketing was a powerful source of engagement and fund-raising for Preside ...
- Study Finds Personalized Digital Ads Deliver 3X Consumer Engagement
Real-Time Daily, Tobi Elkin - Monday, August 8, 2016
A new study that measures the impact of personalization on digital advertisi ...
- Clinton Sees Stronger Emotional Engagement Than Trump After Conventions
Red, White & Blog, Philip Rosenstein - Wednesday, August 3, 2016
With the national party conventions in our rearview mirror, it is cruci ...
- Olympic Ads Attracting Fans To Engage, Share, With Mobile Appeal
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 1, 2016
Ads created for the Olympic Games in 2016 by Google brand partne ...