- Active Attention Launches With Deterministic Measurement
MediaDailyNews, Laurie Sullivan - Thursday, November 16, 2023
Audi, Welch's Fruit Snacks, Quigley-Simpson, and PHD Media are some of t ...
- Meta Announces Tools To Help Facebook Creators Test, Compare Content
MediaDailyNews, Colin Kirkland - Thursday, November 2, 2023
Meta announced a host of new Facebook creator tools, with many intend ...
- X Sees Massive Decline In Users, Advertisers Under Musk's Ownership
MediaDailyNews, Colin Kirkland - Friday, October 27, 2023
X's app downloads fell about 38% across the globe over the la ...
- OMD Teams With Teads On New Attention Research, Calls It A 'Human Metric'
MediaDailyNews, Laurie Sullivan - Monday, September 25, 2023
Omnicom's OMD unit and Teads will release results of what they ca ...
- Vaulting From The Silo: Can Emailers Gain By Using Web-Wide Data?
Email Insider, Ray Schultz - Thursday, September 21, 2023
AtData is using machine learning to create an engagement score for ema ...
- Pinterest CEO Pledges A Safer Platform For Users, Advertisers
MediaDailyNews, Laurie Sullivan - Wednesday, September 13, 2023
"If we don't come through on this pledge - if we don ...
- What's It Really Like To Be A Social Media Manager? Q&A With Hootsuite's Elina Vilk
MediaDailyNews, Colin Kirkland - Tuesday, September 12, 2023
As the platform releases its first report ever on social-media management a ...
- Carhartt's New Campaign Honors Old Values
Marketing Daily, Sarah Mahoney - Tuesday, September 5, 2023
The workwear brand's latest marketing push hopes to meld its rugged blue-coll ...
- Threads Tests Keyword Search
MediaDailyNews, Colin Kirkland - Friday, September 1, 2023
Threads has officially begun testing keyword search on the app with use ...
- Reddit Releases Contextual Targeting, Keywords
MediaDailyNews, Laurie Sullivan - Thursday, August 31, 2023
Reddit's EVP of business marketing Jim Squires believes AI's promise and potenti ...
- Tooling Around AI: New Suite Contains Predictive And Generative Features
Email Insider, Ray Schultz - Thursday, August 24, 2023
As part of this suite, Twilio will introduce the generative email desi ...
- Acoustic Teams Up With Snowflake To Leverage B2C Intent Signals
Email Marketing Daily, Ray Schultz - Thursday, August 17, 2023
The new tool centralizes all customer data in one place. ...
- Study Debunks Social Media, Finds Face-To-Face Dominates Brand Conversations, Albeit Politically
MediaDailyNews, Joe Mandese - Thursday, August 17, 2023
The study from Engagement Labs also shows differences by party in ter ...
- Extendly Invests In ChatHQ To Support Marketing Agencies
Email Marketing Daily, Ray Schultz - Monday, August 7, 2023
ChatHQ offers an Entertainment Widgit to help agencies retain customers. ...
- 'Barbie' Rockets To A Record $1.03B In Global Box Office In 17 Days
MediaDailyNews, Wayne Friedman - Sunday, August 6, 2023
In online search engagement following a national TV message,"Oppenheimer" has driven ...
- Snap's New Rewards Program Pays AR Lens Creators Cash
Digital News Daily, Colin Kirkland - Wednesday, August 2, 2023
Snapchat has launched a Lens Creator Reward program that will "celebrate t ...
- Meta's Q2 Results Show Rebound In Online Advertising
Digital News Daily, Colin Kirkland - Thursday, July 27, 2023
Meta's Q2 performance results show a strong increase in active Facebook use ...
- Building Brand Advocacy via Loyalty Programs
The MediaPost Cases, Lisa Singer - Monday, August 7, 2023
Keeping customers engaged with your brand is a key to future succes ...
- Lively's Rapid-Fire Full-Funnel Hits the Road
The MediaPost Cases, Lisa Singer - Friday, September 22, 2023
As their consumers returned to IRL shopping last summer, Lively brought i ...
- Trackable Digital Refunds And Payments Made Possible Through SKUx, Emplifi Partnership
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 18, 2023
SKUx, a payments and consumer engagement platform, plans to announce a partnersh ...
- Travel Ad Engagement Rates Surge, Revenue To Follow
Data & Programmatic Insider, Laurie Sullivan - Monday, July 17, 2023
Engagement volume continues to surge online in the travel industry. Overall E ...
- Surfing The Funnel: How B2B Teams Move Leads To Conversion
Email Insider, Ray Schultz - Monday, July 17, 2023
Content must be relevant, data-driven and even humorous in order to mo ...
- Research To Mark World Emoji Day Reveals Changes In Effectiveness
Email Marketing Daily, Ray Schultz - Monday, July 17, 2023
There is a science to using and driving marketing results with the ...
- Domestic Box Office, Studios' TV Advertising See Gains, With Higher Engagement
Television News Daily, Wayne Friedman - Wednesday, July 5, 2023
Movie studios are spending much more on national TV advertising -- a ...
- Twilio And Frame AI Partner To Drive Customer Engagement
Email Marketing Daily, Ray Schultz - Thursday, June 29, 2023
Twilio, which invested in Frame AI last year, is using the platfo ...
- Longer Ad View Times Emit Less Emissions, Study By Magna And Oracle Finds
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 23, 2023
A link between sustainable ad practices and positive attention metrics shows th ...
- Why Marketers Should Court Black Creators On Social Media
Marketing Daily, Todd Wasserman - Monday, June 19, 2023
A study released last week found that Black creators on TikTok, YouTu ...
- Jeep Ranked 'Most-Patriotic' Brand For 22nd Year
Marketing Daily, Tanya Gazdik - Monday, June 19, 2023
Rankings come at a time of shifting social and political landscapes, a ...
- Walmart Connect Makes Available NBCU's Live Streaming Inventory, Shares Results
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 15, 2023
NBCU, Roku, TikTok, and TalkShopLive today shared campaigns and results from partnershi ...
- TikTok Strikes Deal With GSTV For On-the-Go Consumer Content
Digital News Daily, Colin Kirkland - Thursday, June 8, 2023
The partnership with GSTV aims to bring TikTok content to GSTV's audien ...