- SAG Delays Strike Authorization Vote
MediaDailyNews, Wayne Friedman - Tuesday, December 23, 2008
The Screen Actors Guild has delayed a strike authorization vote previously schedul ...
- 'Marley' Deal Is Purina's Branded-Entertainment Debut
Around the Net In Brand Marketing, Thom Forbes - Friday, December 19, 2008
"Marley & Me," the film about a rambunctious pooch and opening Christm ...
- Campbell Soup Ties In With 'Tale Of Despereaux'
Marketing Daily, Nina Lentini - Thursday, December 18, 2008
In its first partnership with a major movie studio, Campbell Soup ...
- Clydesdales Marks 75 Years As A-B Symbol
Marketing Daily, - Wednesday, December 17, 2008
The Budweiser Clydesdales, a Tournament of Roses Parade tradition for 56 year ...
- Coke, Duane Reade, 'Chicago' In Unique N.Y. Promo
Marketing Daily, Nina Lentini - Wednesday, December 17, 2008
A Coke spokesperson says Duane Reade was chosen because it is "quintessenti ...
- Disney Promotes 'Bolt' Via IPhone 'Adver-game'
Marketing Daily, - Wednesday, December 17, 2008
The Rhinoball app also includes "Bolt"'s theatrical trailer and TV commercial. T ...
- Disney Cutbacks May Be Minimal
Around the Net In Media, Joan Voight - Wednesday, December 10, 2008
...
- Sponsors Hop Aboard The BritBus For U.S. Tour
Marketing Daily, Karl Greenberg - Monday, December 8, 2008
Virgin Atlantic, which pays for air transport for the tour, will r ...
- Disney Droop: Cost-Cutting Won't Save 2009, 2010
On Media, Diane Mermigas - Tuesday, December 9, 2008
No amount of Magic Kingdom fairy dust can save Walt Disney C ...
- Humorous Campaign For "Shrek The Musical"
Around the Net In Brand Marketing, Thom Forbes - Friday, December 5, 2008
...
- Pedigree, Movie Giants Team For Dog Adoption
Marketing Daily, - Tuesday, December 2, 2008
Pedigree Food for Dogs is partnering with the upcoming film "Hotel f ...
- Blockbuster Tests Store With Expanded Offerings In Nevada
Around the Net In Brand Marketing, Thom Forbes - Monday, December 1, 2008
...
- Free TV Slams Media Cos.
On Media, Diane Mermigas - Monday, December 1, 2008
Amid the worst consumer confidence and negative GDP in decades, people a ...