- Redbox Says It Will Expand Into Digital Realm Next Year
Around the Net In Brand Marketing, Thom Forbes - Friday, October 29, 2010
Ben Fritz reports that Redbox plans to launch a Web-based digital-delivery servi ...
- Branded Entertainment: Put Skin In The Game
Marketing Daily, Karl Greenberg - Monday, October 25, 2010
Pepsi's Frank Cooper, who has spent the last two years relaunching Pep ...
- Doritos, EA Give Madden New Dimension
Marketing Daily, - Monday, October 25, 2010
Through the promotion, specially marked bags of Doritos Cool Ranch and Nac ...
- New N.J. Casino Owner Is Known For Offbeat Marketing
Around the Net In Brand Marketing, Thom Forbes - Monday, October 25, 2010
...
- Netflix Experimenting With Online-Only Subscriptions
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 21, 2010
...
- EA Sports Expands Vision Of Mixed Martial Arts
Marketing Daily, Aaron Baar - Tuesday, October 19, 2010
A 30-second television spot that made its debut this week showcases t ...
- Disney Buys Rights To Marvel Properties Already In Production
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 19, 2010
Ben Fritz writes that in its desire to "dominate the Marvel univer ...
- 'Happy Days': Hasbro Launches TV Oldies In Prime Time
MediaDailyNews, David Goetzl - Monday, October 18, 2010
Borrowing a page from Nick at Nite, the new Hub network ...
- NHL Partners With Foursquare, Superheroes
Marketing Daily, Karl Greenberg - Friday, October 8, 2010
The National Hockey League is hoping to attract younger consumers to beco ...
- NHL New Alliance: Guardian Superheroes, Foursquare
MediaDailyNews, David Goetzl - Thursday, October 7, 2010
The NHL and SLG Entertainment will create Guardian Media Entertainment to r ...
- Sirius XM Plans For Growth, Despite Competition
Marketing Daily, Erik Sass - Thursday, October 7, 2010
Satellite radio is facing growing competition from Internet radio and other kin ...
- Ausiello Exits 'EW' For Consumer Entertainment Site
MediaDailyNews, David Goetzl - Tuesday, October 5, 2010
Buoyed by the success of Deadline.com as a trade Web site f ...
- LucasArts, Partners Promote 'Star Wars' Game
Marketing Daily, Aaron Baar - Friday, October 1, 2010
"'Star Wars' is this great brand, and LucasArts is an amazing videoga ...