- McD's 'Smurfs' Promos Tie In Nutrition Element
Marketing Daily, Karlene Lukovitz - Friday, July 29, 2011
Having just announced its phasing in of healthier Happy Meals, McDonald's ...
- The Smurfification Of A New Generation
Marketing Daily - Top of the News, Thom Forbes - Friday, July 29, 2011
I kind of feel the same fondness for the Smurfs as ...
- Townsend Promoted To CEO, GroupM ESP
MediaDailyNews, - Thursday, July 28, 2011
GroupM Entertainment & Sports Partnerships named Bryce Townsend CEO of the entertainme ...
- NBCU Shakes Up Digital, Schneider To Head Biz Affairs
Online Media Daily, Gavin O'Malley - Thursday, July 28, 2011
NBC Universal named Jeffrey Schneider to the newly created position of executi ...
- Mobile Gaming Revs Expected To Triple By '16
Marketing Daily, Aaron Baar - Wednesday, July 27, 2011
This development is spurred by the explosive growth in touchscreen smartphones ...
- Netflix Perception Free-Falls On Pricing Plan
Marketing Daily, Aaron Baar - Sunday, July 24, 2011
"It's a big announcement, and it's gotten a lot of press, ...
- Honorary Reporter's Notebook: Comic-Con In The Tablet Age
MediaDailyNews, Tom Siebert - Monday, July 25, 2011
SAN DIEGO - Comic-Con hasn't become what it's become because of com ...
- Space Is Tight(s) At Comic-Con
Marketing Daily - Top of the News, Thom Forbes - Thursday, July 21, 2011
Fret not if that cape and tights, or other semi-attire, don't f ...
- Monterey Bay Aquarium Gets Social
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, July 20, 2011
The Monterey Bay Aquarium has a new campaign, "Share the love." Besid ...
- Theme Park Revenues Have Their Ups, Downs, Ups
Marketing Daily, Aaron Baar - Friday, July 15, 2011
"We're on the slow climb [up]," Fiona O'Donnell, senior analyst at Minte ...
- Is There Merchandising Life After 'It All Ends'?
Marketing Daily - Top of the News, Thom Forbes - Friday, July 15, 2011
How do you keep a marketing juggernaut rolling, Hollywood-style, even beyond t ...
- Customers Irate Over Netflix' Price Increase
Marketing Daily - Top of the News, Thom Forbes - Wednesday, July 13, 2011
Netflix yesterday implemented that old marketing adage, "If it ain't broke, gou ...
- Disney, Buick Sponsor Blogger's Mega Vacation
Marketing Daily, Tanya Gazdik - Monday, July 11, 2011
"This is a case study that showcases what a brand like Disn ...
- 7-Eleven Partners With Universal Pix, DreamWorks
Marketing Daily, Tanya Gazdik - Tuesday, July 5, 2011
The new Wrist Blaster cup filled with an Alienade Slurpee beverage ...
- Top Facebook Brands: Coke, Disney, Starbucks
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, July 5, 2011
The top brands on Facebook in terms of sheer numbers of "like ...
- When Brand's Goal Is Generating Audience
Marketing Daily, Jeff Smith - Friday, July 1, 2011
When people discuss "building brands," they are usually thinking about a long-te ...