- (RED) Gets Into Gaming For Good
Marketing Daily, Aaron Baar - Thursday, May 31, 2012
As part of the organization's (Red)Rush to Zero campaign, the group ...
- Platform Notwithstanding, Gaming Top Consumer Activity
Marketing Daily, Aaron Baar - Wednesday, May 30, 2012
According to new research from PwC U.S., people spend more time playi ...
- The Art Of The Sell: Winding Up For NATPE's PitchCon
Marketing: Entertainment, Alison Hill - Thursday, May 31, 2012
I know this is a marketing entertainment column, and my expertise ...
- Disney's Iger On TV Ad Upfront: Too Early To Tell
MediaDailyNews, Wayne Friedman - Wednesday, May 30, 2012
TV's upfront marketplace is underway -- but mum's the word, at lea ...
- High Airfare, Gas Prices Prompt More Staycations
Marketing Daily, Tanya Gazdik - Saturday, May 26, 2012
About 7 out of 10 plan to spend the same or mo ...
- 'MIB3' Heads For Black Ink With Chinese Aboard
Marketing Daily - Top of the News, Thom Forbes - Tuesday, May 29, 2012
$203.2 million worldwide; $70 million in the U.S. -- not a b ...
- Rovi, Nuance Team: Tell Your TV What You Want
MediaDailyNews, Wayne Friedman - Monday, May 21, 2012
Electronic-guide based service Rovi is teaming up with Nuance Communications so cab ...
- Cannes Film Festival Officially Underway
Around the Net In OMD Europe, Tanya Gazdik - Thursday, May 17, 2012
The 65th annual Cannes Film Festival has officially kicked off with ...
- SF Giants Stars Tout Game Ratings
Marketing Daily, Aaron Baar - Thursday, May 17, 2012
Catcher Buster Posey and pitcher Ryan Vogelsong will appear in PSA's f ...
- Schwinn Celebrates Lifetime Of Riding
Marketing Daily, Aaron Baar - Wednesday, May 16, 2012
Two years after moving away from a broadcast-based marketing plan, Schwinn ...
- Marketing The Core Self: CW Speechwriter Brings Positive Thinking To Hollywood
Marketing: Entertainment, Alison Hill - Tuesday, May 15, 2012
I've been called a lot of things in my 25-year PR career-so ...
- Allied Launches African-American Division
MediaDailyNews, Erik Sass - Friday, May 11, 2012
Allied Integrated Marketing, which executes marketing campaigns for entertainment clients including mov ...
- McGraw Endorses JBL
Marketing Daily, Aaron Baar - Thursday, May 10, 2012
Country star will appear in ads; brand will sponsor his tour. ...
- Somebody That I Used To Know
Marketing: Entertainment, Doug Chavez - Thursday, May 10, 2012
Lately I've been hearing Gotye's "Somebody That I Used To Know" ...
- News Corp.'s Cable, Film Businesses Boost Q3 Results
MediaDailyNews, Wayne Friedman - Wednesday, May 9, 2012
News Corp.'s film and cable units help to give the company ...
- 'Avengers'ent Big Box Office Benefits Sponsors
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, May 9, 2012
Companies such as Acura, Dr Pepper, Farmers Insurance and Southwest Airlines ha ...
- Liberty Media Buys More Of Sirius, FCC Rejects Ownership Efforts
MediaDailyNews, Wayne Friedman - Tuesday, May 8, 2012
Liberty Media says it has more shares of Sirius XM -- b ...
- Disney Q2: Higher Advertising, Lower Film Revenues
MediaDailyNews, Wayne Friedman - Tuesday, May 8, 2012
Strong advertising revenue growth continues for the likes of Walt Disney's cab ...
- Tumblr Sued For 'Widespread And Uncontrolled' Copyright Infringement
Online Media Daily, Wendy Davis - Monday, May 7, 2012
Adult entertainment company Perfect 10 has sued Tumblr for allegedly infringing copyrig ...
- Disney's 'Avengers' Has A Super Marvelous Opening
Marketing Daily - Top of the News, Thom Forbes - Monday, May 7, 2012
Captain America is not a doddering relic of Nazi-smashing days after a ...
- What's The Story, Morning Glory? Let Me Entertain You
Marketing: Entertainment, Simon Kelly - Thursday, May 3, 2012
Apologies for the Robbie Williams/Oasis mashed-up headline. The mid-Nineties just called a ...
- Dolby Takes Kodak's Place
Marketing Daily, Aaron Baar - Tuesday, May 1, 2012
The newly re-christened Dolby Theater will continue to host the academy awa ...