- Talk Talk To Launch Live Theatre Performance Service
Around the Net In OMD Europe, Nina Lentini - Sunday, April 28, 2013
The collaboration with Digital Theatre has offered a range of live theat ...
- Mattel Is On A Serious Roll
Marketing Daily - Top of the News, Thom Forbes - Monday, April 29, 2013
When Barbie whips out her iPad and gazes into her Barbie Digit ...
- 2012 Ad Spend Up Worldwide, Nielsen Finds
Marketing Daily, Karl Greenberg - Thursday, April 25, 2013
In 2012, a year that saw increases in ad spend for ...
- Global Ad Spend Rises, Entertainment, Telecommunications Categories See Uptick
MediaDailyNews, Wayne Friedman - Thursday, April 25, 2013
Global ad spending improved moderately in 2012 with telecommunications, consumer goods a ...
- Walmart To Superman Fans: Put On Your Capes
Marketing Daily, Sarah Mahoney - Wednesday, April 24, 2013
In addition to building traffic with ticket sales, Walmart is also hopi ...
- Shazam, Screenvision Strike 2-Screen Ad Deal
Online Media Daily, Mark Walsh - Wednesday, April 24, 2013
Shazam is bringing its TV second-screen experience to movie theaters through ...
- Ex-News Of The World Reporter Bows Talent Site
Around the Net In OMD Europe, Nina Lentini - Tuesday, April 23, 2013
Neville Thurlbeck has launched an ambitious new online venture called TalentGB. ...
- Social Video Report Says Entertainment And CMG/FMCG Tops In First Quarter
Research Brief, Jack Loechner - Wednesday, April 24, 2013
According to the recent study by the Video technology company Unruly, Entertainme ...
- Just 4% Of Broadsheet Readers Willing To Pay
Around the Net In OMD Europe, Nina Lentini - Monday, April 22, 2013
The Digital Entertainment Survey, conducted by Wiggin LLP, found that 12% s ...
- Netflix' Original Content Overcomes Pricing Gaffe
Marketing Daily - Top of the News, Thom Forbes - Tuesday, April 23, 2013
The rehabilitation of Netflix' image following its pricing debacle of 2011 continu ...
- Digital Disruption Will Drive M&A In 2013
Online Media Daily, Mark Walsh - Tuesday, April 23, 2013
Digital disruption of the media landscape will continue to drive M&A, partnershi ...
- Twitter As Lead Generation Tool
SearchBlog, Laurie Sullivan - Monday, April 22, 2013
Two recent announcements will prove Twitter's worth not only as a soci ...
- Lionsgate Feeds Hunger Games With Digital Game
Around the Net In Brand Marketing, Karl Greenberg - Thursday, April 18, 2013
Lionsgate has partnered with Internet Explorer to launch TheHungerGamesExplorer.com site to promo ...
- ... And Don't Call Me Baby: Marketing To Today's Women
Marketing: Entertainment, Alison Hill - Thursday, April 18, 2013
She's held slumber/book parties in Nordstrom stores around the country for t ...
- IE Powers 'Hunger Games' Online Exploration
Marketing Daily, Aaron Baar - Monday, April 15, 2013
"For us, our fans are discovering and consuming content on all device ...
- MTV Merges Channels, Brands And Entertainment
Online Media Daily, Gavin O'Malley - Thursday, April 11, 2013
This weekend's MTV Movie Awards (and its promotional run-up) blur the lin ...
- Russell Simmons Gets Into Digital Marketing
Around the Net In Brand Marketing, Karl Greenberg - Thursday, April 11, 2013
Russell Simmons is launching his latest venture in the advertising world. Call ...
- Millennials Spend More on Family Entertainment
Research Brief, Jack Loechner - Monday, April 8, 2013
According to new research from Mintel on family leisure preferences, Millennial (ag ...
- Calif. Lottery Gives People A Reason To Believe
Marketing Daily, Aaron Baar - Thursday, April 4, 2013
"We wanted a different, honest and optimistic approach to launching Powerball, o ...
- Bravo's 2013 Slate Includes 17 New Series
MediaDailyNews, Fern Siegel - Tuesday, April 2, 2013
Bravo Media is upping its original shows by 15% -- slating ...