- No Butts In Seats? Cut The Price!
MediaDailyNews, George Simpson - Thursday, May 30, 2013
This week had lots of press lamenting the drop in attendance ...
- Need Vs. Want: Mobile Video Advertising Based On A State of Mind
Marketing: Entertainment, Will Kassoy - Thursday, May 30, 2013
Mobile has reached mass market scale where now over 50% of t ...
- Club Med: French, Chinese Play Well In The Sand?
Marketing Daily - Top of the News, Thom Forbes - Tuesday, May 28, 2013
Club Mediterranee -- you know it as Club Med -- has i ...
- Microsoft Unveils Xbox One
Marketing Daily, Aaron Baar - Tuesday, May 21, 2013
Via a live Webcast that featured Microsoft and gaming executives (with ...
- Telematics Ecosystem Booming, But Caution Advised
Marketing Daily, Karl Greenberg - Tuesday, May 21, 2013
Henry Bzeih, Kia Motors America's chief tech strategist, says that while t ...
- Netflix Says It Won't Sell Ads
Around the Net In Brand Marketing, Karl Greenberg - Thursday, May 16, 2013
Netflix says it won't be selling ads for its streaming site. Netfl ...
- Coming Of Age In A Culture Of Fear
Engage:Teens, Melanie Shreffler - Thursday, May 16, 2013
The world is a scary place, even for teens. They're coming ...
- Streaming Radio Gaining Ground
Marketing Daily, Aaron Baar - Tuesday, May 14, 2013
The traditional radio model is about to be upended. According to ...
- 50th Anniversary Looks Bright For Rudolph The Red-Nosed Reindeer
Marketing: Entertainment, Alison Hill - Thursday, May 16, 2013
Character Arts keeps the brand fresh and forward-thinking. ...
- High Entertainment Spenders Account For 70% Of Home Entertainment
Research Brief, Jack Loechner - Thursday, May 16, 2013
According to Nielsen's U.S. Entertainment Consumer Report, consumers in households earning ...
- ABC To Launch 8 New Fall Shows, 'Dancing' Trimmed
MediaDailyNews, Wayne Friedman - Tuesday, May 14, 2013
With a mixed broadcast 2012-2013 season now almost in the rear-view windo ...
- Six Flags, Cedar Fair Gear Up For Screamin' Season
Marketing Daily, Sarah Mahoney - Monday, May 13, 2013
With the recession now a distant memory, amusement parks are banking ...
- Film Marketing Fairly Inefficient
Marketing Daily, Aaron Baar - Friday, May 10, 2013
Movie studios should be more targeted in their promotional efforts, and shou ...
- A Threequel Wolfpack?
Marketing: Entertainment, Doug Chavez - Thursday, May 9, 2013
Each year I look forward to the first week in May. ...
- Disney Profits Up On Ad Spend, Vacations
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, May 8, 2013
Walt Disney said Tuesday its quarterly profit soared 32% on improving mov ...
- EA To Create New Star Wars Games
Marketing Daily, Aaron Baar - Monday, May 6, 2013
Electronic Arts will be the creator of some of the most anticipat ...
- Online Gaming On The Rise
Marketing Daily, Aaron Baar - Friday, May 3, 2013
Even when gamers may be by themselves in a room while playin ...
- It's Foreign To Hollywood
Marketing Daily - Top of the News, Thom Forbes - Friday, May 3, 2013
It isn't the case that the Enterprise enterprise is daring to ...
- NBCU Takes Rev Hit, But Comcast Up Nearly 3%
MediaDailyNews, Wayne Friedman - Wednesday, May 1, 2013
NBCUniversal's broadcasting revenues took a major hit in the first quarter ...