- Clear Channel, Mario Lopez Expand Partnership
MediaDailyNews, Erik Sass - Tuesday, August 26, 2014
Clear Channel Media and Entertainment and ubiquitous entertainment personality Mario Lopez announc ...
- Mobile RTB Spend Up 69% Quarter-Over-Quarter
Real-Time Daily, Tyler Loechner - Tuesday, August 26, 2014
Global mobile real-time bidding (RTB) spend increased 69% in Q2 2014 compar ...
- Lenovo's 'Tough Season' Is Back, And Bigger
Marketing Daily, Aaron Baar - Monday, August 25, 2014
Having attracted 13.5 million views last year, Season Two of the mockumenta ...
- LeapFrog, Mia Hamm Partner To Get Kids Active
Marketing Daily, Tanya Gazdik - Thursday, August 21, 2014
LeapFrog is enlisting soccer star Mia Hamm to launch LeapBand, a wearab ...
- Ads Still Catching Up With Attention Devoted To Apps
MoBlog, Mark Walsh - Friday, August 22, 2014
The comScore report released yesterday on mobile app use only underscored th ...
- Statements Of Fact
Marketing: Entertainment, Alison Hill - Thursday, August 21, 2014
How celebrities can do a good job at delivering bad news. ...
- Sony, Spider-Man Tout 4K Experience
Marketing Daily, Aaron Baar - Tuesday, August 19, 2014
"National Cinema Media reaches consumers where they are already experiencing Sony ...
- Panasonic Turns IT-Guy Into Planet-Saving Hero
Marketing Daily, Aaron Baar - Tuesday, August 19, 2014
Panasonic is creating a limited-edition comic book series about a group ...
- 'Tis The Season For Some Madden
Marketing Daily, Aaron Baar - Friday, August 15, 2014
"'Madden' is the unofficial kickoff of football season," Dana Marineau, vice preside ...
- Lassie Makes The Rounds Sniffing Out Merchandising Deals
Marketing Daily - Top of the News, Thom Forbes - Monday, August 18, 2014
It's the sort of junket you might imagine a politician-turning-senior-statesman might tak ...
- Admitting It Has A Problem, SeaWorld Set To Take Action
Marketing Daily - Top of the News, Thom Forbes - Friday, August 15, 2014
SeaWorld took the first steps in recovering from the triple symptoms ...
- Oh Captain, My Captain!
Marketing: Entertainment, Doug Chavez - Thursday, August 14, 2014
"O Captain, my Captain. Who knows where that comes from? Anybody? N ...
- Domino's Predicts Up To 2m X Factor App Downloads
Around the Net In MAD London, Sean Hargrave - Wednesday, August 13, 2014
Domino's has renewed its sponsorship of The X Factor app because t ...
- Newcastle Brown Ale Celebrates Bartenders
Marketing Daily, Tanya Gazdik - Tuesday, August 12, 2014
Newcastle Brown Ale is celebrating bartenders in a unique promotion enlisting t ...
- NBC Sports Tries To Keep Soccer Fever Going
Marketing Daily, Aaron Baar - Tuesday, August 12, 2014
Coming off the hugely popular World Cup this summer, NBC Sports ...
- CFO's Say Global Economic Uncertainty No Longer A Big Worry
MAD, Steve McClellan - Monday, August 11, 2014
An EY survey indicates that big companies in the media sector a ...
- DirecTV Double Fantasy Is Rapping Manning Brothers
Marketing Daily, Aaron Baar - Monday, August 11, 2014
The rapping Manning brothers are back again for DirecTV, this time ...
- LG Brings Selfie To The Big Screen
Marketing Daily, Aaron Baar - Friday, August 8, 2014
Using a cell phone is generally frowned upon in movie theaters, b ...
- Turner/Warner Bros. Media Camp: New Business Investment And Pitches Come To Life
MediaPost Weekend, Wayne Friedman - Saturday, August 9, 2014
Turner Broadcasting and Warner Bros.' Media Camp initiative for young entrepreneurs ...
- Guitar Center Going Big Into Media, Expanding Retail
Marketing Daily, Karl Greenberg - Wednesday, August 6, 2014
The retailer, which has marketing partnerships with QuestLove as part of t ...
- Digital Branding Opportunities Last More Than a Lifetime
Marketing: Entertainment, Frank Patterson - Thursday, August 7, 2014
Back in April 2012, late rap legend Tupac Shakur came alive on ...
- Ohio Lottery Scratches That Itch
Marketing Daily, Aaron Baar - Tuesday, August 5, 2014
"It's about the joy and happiness of just doing scratch-offs," Glenda Terrel ...
- The Fantasy About Growing A Sport In The U.S.
Marketing: Sports, John Rowady - Tuesday, August 5, 2014
While football, at all levels, is too far entrenched in the cultu ...
- Marketing, Humor, Originality Blast 'Guardians' To Record
Marketing Daily - Top of the News, Thom Forbes - Monday, August 4, 2014
All Hollywood really needed to get out of the summer doldrums, ...