- UK Start-Up Used By Universal Music Group For Native Product Placements
Around the Net In MAD London, Sean Hargrave - Tuesday, September 30, 2014
Universal Music Group will allow brands such as Coca-Cola and LG ...
- Disney Moves Its Princesses And 'Frozen' Girl's Lines From Mattel To Hasbro
Marketing Daily - Top of the News, Thom Forbes - Friday, September 26, 2014
Starting in 2016, G.I. Joe and Sleeping Beauty will be bunking und ...
- MiTu Partners With Maker Studios For Hispanic Content
MediaDailyNews, Erik Sass - Thursday, September 25, 2014
Hispanic digital video network MiTu is joining forces with Maker Studios ...
- ITV Most Tweeted Show -- TV Accounts For 40% Of Peak-Time Tweets
Around the Net In MAD London, Sean Hargrave - Thursday, September 25, 2014
Simon Cowell's 'The X Factor" is the most tweeted-about series on ...
- Brands Must Be The Second Screen, Twitter The Third
London Blog, Sean Hargrave - Thursday, September 25, 2014
Yesterday we found out that the worth of Facebook 'likes' is high ...
- Mobile Is Growing Up: Three Reasons Every Brand Should Optimize For Mobile This Fall
Marketing: Entertainment, Will Kassoy - Thursday, September 25, 2014
Mobile is officially growing up. Where mobile execs were once relegated ...
- SuperShuttle Partners With Blue Man Group
Marketing Daily, Tanya Gazdik - Tuesday, September 23, 2014
Airport transportation company SuperShuttle International is enlisting Blue Man Group for ...
- The Show Goes On: 'Fashion Police' Eyes Future Without Joan
TVBlog, Adam Buckman - Monday, September 22, 2014
It certainly seems appropriate, at least on the face of it, th ...
- TVGN To Transform Into POP
MediaDailyNews, Wayne Friedman - Thursday, September 18, 2014
TVGN, the CBS Corp. and Lionsgate jointly owned cable network, will g ...
- WPP Takes 'Significant Minority Stake' In New Hollywood Digital Studio
MAD, Steve McClellan - Wednesday, September 17, 2014
Founded by filmmakers Jon Avnet, his son Jake and Rodrigo Garcia, t ...
- Find Your Niche: Lessons From A Widescreen Film Festival
Marketing: Entertainment, Alison Hill - Thursday, September 18, 2014
Years ago, I represented something called "The Widescreen Film Festival" at t ...
- PC Games Still Attract Crowds
Marketing Daily, Aaron Baar - Tuesday, September 16, 2014
Nearly half of all PC gamers had visited a Web site ...
- Amazon's Twitch, Disney, iHeartRadio Land On Google Chromecast
MediaDailyNews, Laurie Sullivan - Tuesday, September 16, 2014
Amazon's Twitch landed on Google Chromecast to make watching content on televisi ...
- It's The Most Wonderful Time Of The Year
Marketing: Entertainment, Doug Chavez - Thursday, September 11, 2014
With a headline like that, you may have thought I was goi ...
- Pound & Gain Unites Film Lovers And Strangers
MAD, Larissa Faw - Friday, September 5, 2014
The Vancouver, Canada-based digital shop is launching an app at the Toron ...
- You Gotta Spend It To Make It: Activision Earmarks $500 Million To Promote 'Destiny'
MAD, Larissa Faw - Friday, September 5, 2014
Activision is predicting that "Destiny" will become its next billion-dollar franchise. T ...
- Marvel Characters Assemble For 'Super Hero September'
Marketing Daily, Aaron Baar - Saturday, September 6, 2014
The effort will include retail partnerships, licensing, advertising and online activations th ...
- The Rise Of The CXO; Entertainment Is What People Remember
Marketing: Entertainment, Will Travis - Monday, September 8, 2014
The last 10 years have seen a seismic shift in how ...
- Clear Channel Still Juggles Debt
MediaDailyNews, Erik Sass - Friday, September 5, 2014
Still laboring under $20.7 billion of debt -- most of it assum ...
- NFL Launches Educational Youth Games
Marketing Daily, Aaron Baar - Tuesday, September 2, 2014
"They're making youths an important part of their business, [and] we're buildi ...