- American Heart Association Feels The Beat
Marketing Daily, Aaron Baar - Saturday, May 30, 2015
Alson Inaba, the doctor who came up with the idea of usi ...
- Timing Is Everything - In Battle, Antidotes, and Marketing: 'Game of Thrones,' Week Seven
Marketing Daily, Greg Manago - Tuesday, May 26, 2015
It's not all just fight scenes, brothels, and dragons: we're here ...
- Havas Sport And Cake Merge
Around the Net In MAD London, Sean Hargrave - Thursday, May 21, 2015
Brand engagement specialists Havas Sport & Entertainment have announced its merger wi ...
- Great Context + Association = Great Marketing
Marketing: Entertainment, Scott Jones - Thursday, May 21, 2015
Last weekend I had the fortune of attending "Wishes in Wine Country ...
- Sand Snakes, Imprisoned Queens, And Marketer Obsessions: Game of Thrones, Week Six
Marketing Daily, Greg Manago - Monday, May 18, 2015
It's not all just fight scenes, brothels, and dragons: we're here ...
- Influencer Marketing Is Not Programmatic - And That's Just Fine
Marketing: Entertainment, Chuck Moran - Tuesday, May 19, 2015
Entertainment marketers have been savvy adopters of influencer marketing to build buz ...
- New Trulia Deal Is A Scream!
Marketing Daily, Aaron Baar - Friday, May 15, 2015
"We like to have a little fun as we show properties," Pet ...
- 'Pitch Perfect 2' Hits Right Note With Young Female Audience
Marketing Daily - Top of the News, Thom Forbes - Monday, May 18, 2015
Universal's "Pitch Perfect 2," directed by Elizabeth Banks, not only made mo ...
- Kia Motors Signs Channel 5 Crime Drama Sponsorship Deal
Around the Net In MAD London, Sean Hargrave - Friday, May 15, 2015
Kia Motors has signed on as sponsor of crime drama on Chann ...
- A Tempest In A Periscope
Marketing: Entertainment, Doug Chavez - Thursday, May 14, 2015
Like millions of people, I watched the Floyd Mayweather vs. Manny Pacqui ...
- Dragonflame, Stone Men, And Hard Marketing Choices: 'Game of Thrones,' Week Five
Marketing Daily, Greg Manago - Monday, May 11, 2015
It's not all just fight scenes, brothels, and dragons: we're here ...
- Already Successful, Kardashian Game Aims For More
Marketing Daily, Aaron Baar - Tuesday, May 12, 2015
The spot will run on networks such as E!, MTV, Vh1, Bra ...
- Bing Updates Search Movie Guide Based On User Feedback
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 8, 2015
Bing said Friday that it updated its movie search guide on sear ...
- Words From The Wise Man: Thank You, Roger Mayer
Marketing: Entertainment, Alison Hill - Thursday, May 7, 2015
The entertainment world lost another icon when Roger Mayer passed away ...
- Murder, Betrayal, And Unintended Consumer Reactions: Game of Thrones, Week Four
Marketing Daily, Greg Manago - Monday, May 4, 2015
It's not all just fight scenes, brothels, and dragons: we're here ...