- Ogilvy Invests In NIL Specialist, Taps Segar To Lead Global Sports/Entertainment Practice
MAD, Steve McClellan - Tuesday, May 5, 2026
WPP has acquired a stake in Chapel Hill-based Article 41, an N ...
- Disney Q1 Ad Spend +5%, Streaming Ads +12%
Television News Daily, Wayne Friedman - Wednesday, May 6, 2026
Growth for streaming continues to outperform linear TV. The company says D ...
- 'Better Be Soon'? More Kimmel Zingers For Trump
TV Watch, Wayne Friedman - Friday, May 1, 2026
This comes as the FCC makes an unprecedented move to do ...
- Ad Vet Platcow Launches Armory815
Out to Launch, Fern Siegel - Wednesday, April 29, 2026
The new agency provides brand and media strategy, as well as creat ...
- Ad Vet Platcow Launches Armory815
Out to Launch, Fern Siegel - Wednesday, April 29, 2026
The new agency provides brand and media strategy, as well as creat ...
- Ad Vet Platcow Launches Armory815
Out to Launch, Fern Siegel - Wednesday, April 29, 2026
The new agency provides brand and media strategy, as well as creat ...
- What's A Network - Without Scripted, Unscripted Shows?
TV Watch, Wayne Friedman - Monday, April 27, 2026
LightShed Partners media analyst Rich Greenfield posed the question: What if ...
- Comcast Surpasses Q1 Estimates
Around the Net In Media, Ray Schultz - Friday, April 24, 2026
Comcast beat Wall Street’s revenue expectations in Q1, adding 5 million pa ...
- Elvis Enhances Brand Partnerships, Names Prince Head Of Entertainment
MAD, Fern Siegel - Wednesday, April 22, 2026
The new hire will build on the agency's "SeriousEntertainment" mission. ...
- Burger King Teams Up With Latest 'Star Wars' Film
Marketing Daily, Teresa Buyikian - Wednesday, April 22, 2026
Beginning May 4, the chain will release a limited-time menu based ...
- YouTube Expands Likeness Detection To Celebrities, Talent Agencies
MediaDailyNews, Colin Kirkland - Tuesday, April 21, 2026
YouTube is expanding its automated likeness detection initiative from a small gro ...
- With 'The Mandalorian & Grogu,' Archer Meats Finds Its Big-Deal Moment
CPG Insider, Sarah Mahoney - Friday, April 17, 2026
The snack brand hopes its Disney tie-in will enchant hungry young fa ...
- Brands Blur Lines Between Ads, Entertainment
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, April 15, 2026
Peloton has tapped "Heated Rivalry" actor Hudson Williams for a campaign th ...
- Amazon, Roku Maintain Strong Streaming Positions
Advanced TV Insider, Wayne Friedman - Wednesday, April 15, 2026
Hub Entertainment Research notes that some of the strongest aggregators are l ...
- Nielsen Top-Rated 2025-26 Programs: Netflix, CBS Score Big
Television News Daily, Wayne Friedman - Thursday, April 16, 2026
Netflix has five of the top ten shows and CBS has t ...
- TiVo Builds Performance Data Play From Home To Car
Data & Programmatic Insider, Laurie Sullivan - Monday, April 13, 2026
TiVo Ads President Matt Milne believes the scale and engagement of t ...
- More Sports On Linear, Streamers? There's A Price To Pay
Advanced TV Insider, Wayne Friedman - Wednesday, April 8, 2026
By 2028, around 20%-40% of spending among Paramount Skydance, NBCU and Wa ...
- Sony To Lay Off A Few Hundred Employees In Operational Restructuring
Around the Net In Media, Ray Schultz - Tuesday, April 7, 2026
Sony Pictures Entertainment is playing to lay off a “few hundred” employe ...
- Zillow Jumps Into Prada's Devil-Verse
Marketing Daily, Sarah Mahoney - Monday, April 6, 2026
The real-estate site joins L'Oreal Paris, TRESemme, Tweezerman, Grey Goose and Di ...
- OpenAI Acquires Streaming Business TBPN
Around the Net In Media, Ray Schultz - Thursday, April 2, 2026
OpenAI, moving into the entertainment world, has acquired TBPN, a streaming busines ...
- Jeff Shell In Talks To Leave Paramount Skydance
Around the Net In Media, Ray Schultz - Thursday, April 2, 2026
Jeff Shell may be leaving his post as president of Paramount Skydanc ...
- Jack Sheehan To Head Global Sales At Concourse Media
Around the Net In Media, Ray Schultz - Thursday, April 2, 2026
Concourse Media has named Jack Sheehan as president of worldwide sales, Screen Daily report ...
- Unscripted Troubles Started Long Before 'The Bachelorette'
TV Watch, Wayne Friedman - Thursday, April 2, 2026
TV networks and streamers are spending more on high-priced sports programming, wi ...
- Amazon MGM Shocks With Massive Original Movie Opening In Theaters
TV Watch, Wayne Friedman - Tuesday, March 31, 2026
Analysts believe this original, family-friendly sci-fi, real-life action movie is fueling n ...
- Sony, Honda Call It Quits On Afeela
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, March 25, 2026
The vehicle represented a Japanese answer to the high-tech EVs from Tes ...
- New Layoffs Hit The Entertainment Field
Around the Net In Media, Ray Schultz - Friday, March 20, 2026
Layoffs in the entertainment industry are continuing this year after an avalanc ...
- Microdramas Drove In-App Revenue Of $11B Worldwide Last Year
Around the Net In Media, Ray Schultz - Monday, March 16, 2026
The fastest-growing entertainment format in America is microdramas, one-minute stories that appe ...
- 'Fun' Times: Dave & Buster's Boosts Unlimited Play
MAD, Fern Siegel - Tuesday, March 10, 2026
The integrated campaign, created by Deloitte Digital, runs cross-media. ...
- Fox Touts 'Really Healthy' Pre-Upfront Ad Market
Television News Daily, Wayne Friedman - Tuesday, March 10, 2026
Fox News Media has seen seven quarters in a row of ad-reven ...
- Care Bears Taps Ralph As Social Partner Of Record
Accounts on the Move, Fern Siegel - Friday, March 6, 2026
The brief is to double the brand's followers across TikTok, Instagram, Facebo ...