Results for europe
  • Integrated CRM Takes Email To The Next Level
    In our hyper-connected digital environment, you have a huge opportunity to take ...
  • Every Euro Put Into Advertising Delivers Seven For The Economy
    Every euro spent on advertising boosts EU GDP by EUR7, contributing EUR643bn ...
  • Ray-Ban And Oakley Owner Considering Merger With French Rival
    Luxottica, the Italian glasses maker that owns Ray-Ban and Oakley, will merge ...
  • Email Marketing Is Ahead Of The Curve On EU Rules Bringing Panic To Adland
    Adland is clearly concerned by the direction EU policymakers are taking, but ...
  • Adland Tells The EU Straight -- Leave Us Alone Or Your Economies Will Suffer
    The ad industry has shifted from a plea for self-regulation to a ...
  • Adsquare, TabMo Team Up For One-Stop Shop Mobile Advertising
    Programmatic mobile is on the move. The goal of the alliance to ...
  • Emails From ISPs Will Warn Brits Over Illegal Downloads
    UK ISPs are to start sending "educational letters" to customers identified as ...
  • Email Needs To Get Interactive
    Simple name personalisation and catchy subject lines won't cut it anymore -- ...
  • EU Not Satisfied With US Answers On Yahoo Email Screening
    The United States has not satisfied concerns about Yahoo's scanning of all ...
  • French Far-Right Candidate Le Pen Seen At Trump Tower
    Candidate for President of France Marine Le Pen was seen at Trump ...
  • Email's Big Decision -- Carry On Spying, Or Truly Help Customers?
    As the EU makes clear that it's not happy with emails being ...
  • One In Five Ad Companies Have Lost Work Due To Brexit
    Over one in five companies in the UK advertising industry have already ...
  • EU Politicians To Decide Legal Status Of Robots
    MEPs are to vote on the first comprehensive set of rules for ...
  • EU Promises Action On 'Annoying' Cookie Banners
    Plans to cut down on the "annoying" cookie banners that Web users ...
  • France Regulates Email, As Personality Type Influences Email Stress
    A new law in France establishes a worker's right to disconnect from ...
  • That's The Way The Cookie Crumbles -- And Good Riddance, Now We're Mobile-First
    There's no need for concern over the EU proposing to get rid ...
  • Tech Spending Growth Revised To 3.2% In 2017
    Forrester reported Wednesday that global technology spending will grow at a rate ...
  • A/B Testing Email Campaigns Will Show What Works Best
    Just because email marketing works for one person, does not mean it ...
  • DMA Welcomes EU Move Away From 'Draconian' Opt-In B2B Email
    The Commission's final text has moved away from its previous draconian position ...
  • Time For A Rethink On Cart Abandonment Emails
    Although cart abandonment emails remain a hot topic, a greater focus is ...
  • Email Capture In-Store Has To Improve
    Customer email capture in-store is essential for any retailer -- big or ...
  • Good Copy Is The Key To Email Engagement
    If your copy isn't up to scratch, your click-through rate is going ...
  • Snapchat Is A Political Victory For UK In Global Tax Row
    It's hard to imagine staff being persuaded that the postage stamp piece ...
  • New EU Proposals Could Legalise Ad Blockers But Restrict Tracking
    The EU has proposed a slew of comms legislation that will bring ...
  • Amazon Seeks Head Of Marketing For European eSports Expansion
    Amazon is advertising for a head of marketing, esports, research and community ...
  • Did Email Marketing Just Catch A Massive EU Break? DMA Certainly Thinks So
    The latest ePrivacy wording is giving b2b email marketers cause to rejoice, ...
  • Banning The Blockers To Be Legalised -- EU Gives Green Light To Brave Publishers
    The proposed ePrivacy Directive will legalise ad blocking but also ad block ...
  • EU Considers New Privacy Rules For Messaging Services