- Johnnie Walker Hooks Up With 'Johnny Drama' From 'Entourage'
Marketing Daily, Karlene Lukovitz - Wednesday, April 29, 2015
The premise: Johnny Drama dreams that he's been made the new fa ...
- Live And Mobile: Engaging The Live Crowd
Show Daily, Tanya Gazdik - Wednesday, April 29, 2015
When a marketer is sponsoring an event, they have two choices, sa ...
- Chevrolet Battles Jay Gatsby In Chelsea
Marketing: Automotive, Karl Greenberg - Tuesday, April 28, 2015
I was intrigued by Chevrolet's "Hidden Gems" campaign; so much so th ...
- Havas Acquires Paris-Based Events Organizer EGC & Associes
MAD, Larissa Faw - Thursday, April 23, 2015
This deal opens up a new field of general-interest events for Hava ...
- Pure Leaf Iced Tea Debuts First TV Spot
Marketing Daily, Karlene Lukovitz - Monday, April 20, 2015
The spot's creative, from Anomaly, underscores the brand's key differentiator -- th ...
- Lexus Goes Cycling With Bottega Gran Fondo
Marketing Daily, Karl Greenberg - Monday, April 20, 2015
The event is less a hardcore bike race than an epicurean bi ...
- New York RangersTown Hockey House With Chase Returns
Marketing Daily, Karl Greenberg - Friday, April 17, 2015
Hockey fans don't necessarily have to buy a ticket to the Gard ...
- Plum Organics' First National Campaign Seeks To Catalyze 'Unfiltered' Sharing Among Parents
Marketing Daily, Karlene Lukovitz - Monday, April 20, 2015
The "Parenting Unfiltered" campaign is designed to acknowledge and celebrate the reali ...
- Dissing Victoria's Angels, Lane Bryant Sends Big Shout-Out To Bad Girls Everywhere
Marketing Daily, Sarah Mahoney - Tuesday, April 7, 2015
The ads are just as memorable for what they lack (like t ...
- Visitors Make The New York Auto Show A Show
Marketing Daily, Karl Greenberg - Wednesday, April 1, 2015
The New York Auto Show, is -- like the L.A. and Detro ...