- 'NYT Magazine' Unveils First Live Event
MediaDailyNews, Erik Sass - Tuesday, May 19, 2015
Close on the heels of a major revamp for its print a ...
- Crowne Plaza 'Always On' With Title Sponsorship Of PGA Invitational
Marketing Daily, Karl Greenberg - Monday, May 18, 2015
The Challenge is a new social media contest that provides fans wi ...
- H&M Takes Millennial Brand Battle To Hiring Level
Marketing Daily, Sarah Mahoney - Friday, May 15, 2015
Called "Place of Possible," the campaign is using outdoor ads as we ...
- Indian Partners With Zac Brown Band For U.S.O. Program
Marketing Daily, Karl Greenberg - Saturday, May 16, 2015
The Zac Brown Band, which has done several U.S.O. tours, will me ...
- GoGo SqueeZ Expands Marketing With $12M 'Goodness On The Go' Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, May 12, 2015
This year's expanded, $12-million campaign began with television, print and digital a ...
- Next Up: Event Targeting In Politics
Marketing: Politics, Ray Kingman - Tuesday, May 12, 2015
Candidates for public office love events. Country fairs, town halls, campus visit ...
- Craftsman Launches MAKEcation Promotion
Marketing Daily, Tanya Gazdik - Friday, May 8, 2015
The Web site is an interactive digital content hub where consumers c ...
- UPS Store Salutes Small Businesses With #SmallBizSalute
Marketing Daily, Aaron Baar - Monday, May 4, 2015
"The UPS Store sees itself as a community resource for small-business owners ...
- Big Pay-Per-View Events Can Rack Up Millions In Revenue. Any More Takers?
TV Watch, Wayne Friedman - Tuesday, May 5, 2015
Have you forgotten what revenue the seemingly nostalgic pay-per-view platform can provid ...
- Ram Back As Official Truck Of The Kentucky Derby
Marketing Daily, Karl Greenberg - Friday, May 1, 2015
One of the two spots for the Fiat Chrysler Automobile U.S. tru ...
- 'Traditional' Upfront Season Gives Way To Anything-Goes 'Content' Bazaar
TVBlog, Adam Buckman - Monday, May 4, 2015
When the upfront presentations finally conclude on May 14, they will ha ...
- Skyy Vodka Expands 'Toast To Marriage' Campaign In Advance Of Supreme Court Decision
Marketing Daily, Karlene Lukovitz - Friday, May 1, 2015
"For a vodka brand born in San Francisco, one of the pioneeri ...