- Buick Targets Buyers Who Are Younger Than 60 Or 70
Around the Net In Brand Marketing, Thom Forbes - Monday, December 28, 2009
Brian Sweeney, a 42-year-old sales and marketing executive at General Motors w ...
- Big Apple Invites A Closer Inspection
Marketing Daily, Karl Greenberg - Thursday, November 19, 2009
NYC & Company, the official marketing, tourism and partnership organization of t ...
- Market Push: New York Goes 'Extreme Local'
MediaDailyNews, Fern Siegel - Thursday, November 19, 2009
It's not just the network news sites that are going hyper-local. "N ...
- Toyota Uses Subtle Approach In Prius Effort
Marketing Daily, Karl Greenberg - Tuesday, August 25, 2009
The effort includes a partnership with Good magazine, called "A Road M ...
- Tunnel Of Spuds
Marketing Daily, - Tuesday, August 4, 2009
Lay's Potato Chips created an experiential advertising campaign featuring potatoes sprouting throu ...
- Five Essential E's Are Key To Success
Marketing Daily, Brad Back, Dan Bowens - Thursday, July 23, 2009
Experiential engages the consumer to interact "live," with the brand, thus maki ...
- Go Above And Beyond
Marketing Daily, Eduardo Braniff - Thursday, July 23, 2009
Right now brands have a unique opportunity to understand how they c ...
- Buick's 'Photoshoot' Ads Telegraph Change
Marketing Daily, Karl Greenberg - Thursday, July 16, 2009
"We have to make the products relevant and change the image ...
- HSBC Focuses On The Big Apple
Marketing Daily, Tanya Gazdik - Wednesday, July 8, 2009
"We are focusing in on our footprint by taking the 'Values' campai ...
- The Industry And The Consumer
Research Brief, Jack Loechner - Thursday, July 9, 2009
On the heels of yesterday's Research Brief on the perception disparities ...
- Verizon Offering 99 Cent Cab Rides In N.Y. Today; Mr. Softee Later
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 10, 2009
Thanks to a guerilla marketing effort by Verizon, New Yorkers can g ...
- Ford Takes Fiesta On The Road For Test-Drives
Marketing Daily, Karl Greenberg - Monday, May 18, 2009
"We have made experiential marketing an important part of our communications pla ...
- Digital Taking Bigger Role in Branded Content
Online Media Daily, Gavin O'Malley - Wednesday, May 6, 2009
The overall importance of branded entertainment continues to climb in the strateg ...
- Subaru Backs Retail Tour
Marketing Daily, - Thursday, April 23, 2009
Subaru of America, Inc. is sponsoring the "Get Out More Tour," ...
- Dos Equis Tours For Cinco de Mayo
Marketing Daily, - Thursday, April 23, 2009
Dos Equis beer has launched an "Expedition Cinco" tour of 14 k ...
- Event Marketing Gets Great Grades In Industry Survey
Around the Net In Brand Marketing, Thom Forbes - Wednesday, February 11, 2009
Fifty-three percent of 300 senior marketing executives surveyed for EventView 2009 s ...
- 'SI' Launches Experience Marketing With Swimsuit Models
Around the Net In Media, Joan Voight - Wednesday, February 4, 2009
With the Feb. 10 publication of its 2009 Swimsuit Edition, Sports Illustrated ...