- Lord & Taylor, Hudson's Bay Go Big on Beacons
MobileShopTalk, Chuck Martin - Monday, July 28, 2014
I went beacon shopping over the weekend. While many retailers have be ...
- Skechers To Leverage Demi Lovato's Social Swagger
Marketing Daily, Sarah Mahoney - Tuesday, July 22, 2014
Skechers has tapped pop star Demi Lovato as its latest face, a ...
- GE Makes Moonwalk Commemorative Sneakers
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, July 22, 2014
To commemorate its involvement in developing the boots Aldrin and Armstrong wo ...
- Lacoste Lets Shoppers Try On Trainers Virtually
Around the Net In MAD London, Sean Hargrave - Tuesday, July 22, 2014
Lacoste is launching what it dubs a "unique" app that allows shoppe ...
- Is Augmented Reality Over-Hyped?
London Blog, Sean Hargrave - Tuesday, July 22, 2014
Augmented Reality is a hot topic in marketing, and rightly so. ...
- Saks, SNL Team To Fight Cancer
Marketing Daily, Aaron Baar - Tuesday, July 1, 2014
"With Saturday Night Live celebrating its 40th season, it felt natural ...