- GMAC Loosens Credit To Expand Auto Lending
Around the Net In Brand Marketing, Thom Forbes - Wednesday, December 31, 2008
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- Economy Sours Gen Y On Marketing
MediaDailyNews, Aaron Baar - Tuesday, December 30, 2008
The current economic climate--some might call it a financial crisis--is likely ...
- U.S. Gives $5 Billion To Auto Lender GMAC
Around the Net In Brand Marketing, Thom Forbes - Tuesday, December 30, 2008
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- Firms' Direct Mail Conveys Credit Term Changes
Marketing Daily, - Friday, December 26, 2008
Mintel's Stephen Clifford expects card issuers to actively adjust rates and fe ...
- 'Influentials' Are Key Target For Financial Firms
Marketing Daily, Aaron Baar - Friday, December 26, 2008
"The reason [these people] deserve to be word-of-mouth influencers is not becau ...
- Credit Cards Celebrate Birthdays
Around the Net In Brand Marketing, Thom Forbes - Wednesday, December 24, 2008
P-I columnist Bill Virgin shouts out 50th birthday greetings to BankAmericard, a ...
- Fiscal Crises Shape Gen Y's Views Of Marketing
Marketing Daily, Aaron Baar - Tuesday, December 23, 2008
Companies looking to capture the Generation Y market now--in the hopes ...
- Humana's Online Games Make A Case For Health
Marketing Daily, Aaron Baar - Tuesday, December 23, 2008
One application, available via Facebook," is called "The Battle of the Bulge ...
- Madoff's Influence Carefully Cultivated And Paid For
Around the Net In Brand Marketing, Thom Forbes - Monday, December 22, 2008
Bernard Madoff attained fame and fortune with his connections, ingenious marketing a ...
- Credit Card Limits Signal Shift In D.C. Thinking
Around the Net In Brand Marketing, Thom Forbes - Thursday, December 18, 2008
The federal government is expected to approve today new rules banning "unfa ...
- Car Insurance Firms Need To Be Proactive
Marketing Daily, Aaron Baar - Wednesday, December 17, 2008
"From the moment a customer purchases a policy, that relationship has begun ...
- Amex Sponsorships Give Members An Experience
Marketing Daily, Karl Greenberg - Monday, December 15, 2008
Courtney Kelso, vice president of sponsorship marketing, says: "We think about partnershi ...
- Fidelity, Schwab Dangle Retirement Savings
Marketing Daily, Aaron Baar - Friday, December 12, 2008
In today's current bear market, consumers may be concerned about their retireme ...
- MasterCard Creating 'Priceless' NBA Experience
Marketing Daily, Aaron Baar - Thursday, December 11, 2008
The credit card company has developed a promotion in which customers ...
- Discover Intros Biodegradable Credit Card
Marketing Daily, - Tuesday, December 9, 2008
Discover Financial Services says it is the only U.S. biodegradable consumer cred ...
- Delta, American Express Strike $1B Deal
Around the Net In Brand Marketing, Thom Forbes - Tuesday, December 9, 2008
...
- Farmers Insurance Taps Richards Group As AOR
Marketing Daily, - Monday, December 8, 2008
Farmers Insurance Group of Companies has named Dallas-based independent The Richards Gro ...
- Bankers Put Value On Marketing Component
Marketing Daily, Aaron Baar - Monday, December 8, 2008
However, they may take a slightly different approach in their messaging. "Wh ...
- American Express Backs The Grammy Museum
Marketing Daily, - Thursday, December 4, 2008
American Express has signed a partnership with The Grammy Museum in L ...
- Vanessa Williams Kicks Off Allstate Teen Campaign
Marketing Daily, - Wednesday, December 3, 2008
With car crashes the leading cause of death for American teens, Allsta ...
- Confidence In Hometown Banks Is Also Eroding
Marketing Daily, Aaron Baar - Wednesday, December 3, 2008
As the industry's turmoil continues, banks have been rolling out messages ...
- Mets: Citi Field To Remain Name Of New Ballpark
Around the Net In Brand Marketing, Thom Forbes - Wednesday, December 3, 2008
...
- Financial Services Cut Spending 10%
Around the Net In Media, Joan Voight - Tuesday, December 2, 2008
...
- TD Bank Is 'At Your Convenience' Through January
Marketing Daily, Aaron Baar - Friday, November 28, 2008
As part of the promotion, the bank is running a sweepstakes, wi ...
- Banks Fight Poor Image With Direct Mail Pieces
Marketing Daily, Aaron Baar - Friday, November 28, 2008
Institutions have switched their direct mail messaging from mortgages and loans ...
- Volvo Taps GE Money For Service Financing
Marketing Daily, - Friday, November 28, 2008
Volvo Cars of North America has signed a multi-year agreement with ...
- Citibank Needs More Than A Catchy Phrase
Marketing Daily, Robert Passikoff - Friday, November 28, 2008
Financial experts have suggested that it would not be surprising to s ...
- Amex Ads Highlight Moment Of Membership
Marketing Daily, Aaron Baar - Friday, November 28, 2008
"Now more than ever, reinforcing the relationship we have with our custome ...
- Progressive Hosts Pet Photo Gallery
Marketing Daily, - Monday, November 24, 2008
Pet owners upload photos of their dogs or cats to the progressive.c ...
- Zurich Financial Puts Concierges In Airports
Marketing Daily, Karl Greenberg - Wednesday, November 19, 2008
The European company says the effort is meant to support its n ...