- Zurich Group Defies Squeeze, Bows $300M Global Effort
Marketing Daily, Karl Greenberg - Tuesday, September 30, 2008
The company has launched its biggest global campaign, and while some ...
- Staying Calm In The Storm Of Paradoxes
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 30, 2008
Ah, the paradoxes of everyday life.
Ad Age reports that McDonald' ...
- WPP's Hold On Wachovia Account Adds Up To Three Days
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 30, 2008
...
- Consumers: Banks Are Bad, But My Bank Is Good
Marketing Daily, Aaron Baar - Tuesday, September 30, 2008
"This is the financial version of the Tylenol poisonings," says BrandKeys' Robe ...
- Words Failed WaMu When It Needed Them Most
Around the Net In Brand Marketing, Thom Forbes - Friday, September 26, 2008
Columnist Bill Virgin says that his hometown bank, Washington Mutual, pursued ...
- After Bailout Deal, Financial Brands Twist In The Wind
Marketing Daily, Sarah Mahoney - Friday, September 26, 2008
How consumers will channel generic rage against individual companies, Ries says, depen ...
- Visa Extends Mobile Payment Plans
Online Media Daily, - Friday, September 26, 2008
Electronic payment giant Visa plans to expand its mobile payment service ...
- Congress May Curb Unfair Credit Card Practices
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 24, 2008
...
- Oppenheimer Moving Ahead With Planned Ads
Marketing Daily, Aaron Baar - Tuesday, September 23, 2008
The new effort is meant to continue positioning Oppenheimer as the "voi ...
- Of Oracles And Buffets And Things
Around the Net In Brand Marketing, Thom Forbes - Friday, September 19, 2008
Speaking of the
Times , a headline -- "Oracle Shrugs O ...
- Banks Need To Calm Those Fears
Feedback Loop, - Friday, September 19, 2008
Thank you for your article! As a former employee of the financi ...
- BoA Head: Some 'Splaining' To Do
Feedback Loop, - Friday, September 19, 2008
Like all [Karl Greenberg's] stories, but congratulations for thinking to call [marketi ...
- Financial Service Firms Proclaim Their Experience
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 18, 2008
Bruce Horowitz does a round-up of financial services ads and discovers t ...
- So Many Potential Customers, So Little Follow-Up
Marketing Daily, Aaron Baar - Thursday, September 18, 2008
According to J.D. Power and Associates, auto insurance companies on average a ...
- Bank Of America Unveils NASCAR Sweeps
Marketing Daily, - Wednesday, September 17, 2008
Through Oct. 8, fans can get two free tickets to the Ba ...
- Visa Consolidates At Omnicom's TBWA
Marketing Daily, - Tuesday, September 16, 2008
Visa Inc. consolidated global creative and strategic advertising duties at Omnicom's TB ...
- BoA Should Tell Customers Why It Bought Merrill
Marketing Daily, Karl Greenberg - Tuesday, September 16, 2008
"They should without a doubt launch a news-generating campaign," says Jack Trou ...
- Financial Institutions Walk Fine Line In Aftermath
Marketing Daily, Aaron Baar - Tuesday, September 16, 2008
Companies need to assure customers their deposits are safe, while not creati ...
- Banks Have Opportunity In Diehard Home Owner Wannabes
Marketing Daily, Aaron Baar - Monday, September 15, 2008
According to Mintel, Echo Boomers (those ages 13-30), African-American and Hispanic consume ...
- The New Card On Campus: Prepaid Debit
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 11, 2008
...
- OMMA Awards Finalists: Financial Services
Online Media Daily, The Editor - Thursday, September 11, 2008
Leading up to the September 18th
OMMA Awards in N ...
- Lenders Reach Agreement On Marketing Student Loans
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 10, 2008
The New York attorney general has reached settlements with several firms engag ...
- Bank Of America Eyes Yankee Stadium Sponsorship
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 9, 2008
...
- Harris Bank Carves Niche As 'Here To Help'
Marketing Daily, Aaron Baar - Monday, September 8, 2008
"We had to feel confident the message was going to carry ov ...
- Bank Of America Kicks Off NFL Challenge
Marketing Daily, - Friday, September 5, 2008
As the Official Bank of the New England Patriots and the Nation ...
- Insurance.com Names Steve Chiles CMO
Marketing Daily, - Thursday, September 4, 2008
He joins the company from Reprise Media, where he was COO. Prio ...
- MassMutual Decides On The Thoughtful Approach
Marketing Daily, Aaron Baar - Tuesday, September 2, 2008
The shift in strategy toward emphasizing the decision-making process came from consum ...