- E*Trade's Baby Brings Friends To Super Bowl
Marketing Daily, - Friday, January 23, 2009
The purpose of all this online activity is clear: build "anticipation f ...
- Mobile Banking May Be Telecom's Killer App
Marketing Daily, Aaron Baar - Thursday, January 22, 2009
The number of people banking through a mobile device could hit ha ...
- Report: Mobile Apps Key For Financial Institutions
Online Media Daily, Aaron Baar - Friday, January 23, 2009
With increasing consumer familiarity and growing ease of use, mobile applications f ...
- Study: Banks Cut Direct Mail By 25% In 2008
Marketing Daily, - Thursday, January 22, 2009
"Faced by the unprecedented challenges of a weak housing market, the cred ...
- Financial Services Brands' Images Sank In '08
Marketing Daily, - Tuesday, January 20, 2009
Yet two financial institutions--Bank of America, which acquired Merrill Lynch, and Wel ...
- Nationwide Rides With Earnhardt, Jr. In New Effort
Marketing Daily, Karl Greenberg - Tuesday, January 20, 2009
In TV, print and radio ads, Earnhardt Jr. talks about his family ...
- Consumers Seek Clarity In Financial Affairs
Marketing Daily, - Monday, January 19, 2009
According to Siegel+Gale's survey, 79% deem it "very important" for President-elect Oba ...
- Defending Lawsuit, Countrywide Calls Its Advertising 'Puffery'
Around the Net In Brand Marketing, Thom Forbes - Friday, January 16, 2009
I am always amused by the way some marketers leap off t ...
- Branded Credit Card Searches On The Rise
Online Media Daily, - Friday, January 16, 2009
Hitwise said Thursday U.S. Internet searches for "credit cards" and "credit car ...
- Citigroup Ungrouping To Save Itself
Around the Net In Brand Marketing, Thom Forbes - Wednesday, January 14, 2009
Citigroup CEO Vikram Pandit, who has spent 13 months trying to integra ...
- Private-Label Credit Card Biz 'More Bleak Than Sunny'
Marketing Daily, - Tuesday, January 13, 2009
"Online shopping, rewards programs [and] improved customer service stimulating usage by under-target ...
- Tax-Preparation Firms Adjust Pitches To Recession
Around the Net In Brand Marketing, Thom Forbes - Tuesday, January 13, 2009
...
- New Jersey Nets Get Burritos, Life Insurance
Marketing Daily, - Monday, January 12, 2009
New York Life, the insurance company, and Chipotle Mexican Grill have sign ...
- Christina Pretto Joins AIG's Media Relations
Marketing Daily, - Saturday, January 10, 2009
American International Group has announced that Christina Pretto is the new VP/corpora ...
- Now No. 5, PNC Bank Launches Campaign
Marketing Daily, - Monday, January 5, 2009
Pittsburgh-based PNC Bank, having completed its $5.6 billion federal bailout-fueled acquisition ...
- AmEx To Sponsor First Winter Miami Spice
Marketing Daily, - Friday, January 2, 2009
American Express is the presenting sponsor of the event in which mo ...
- The Most Infamous Pronouncements Of The Economic Crisis
Around the Net In Brand Marketing, Thom Forbes - Friday, January 2, 2009
Tom Petruno's illuminating collection of dimwitted remarks and downright obfuscations will lea ...
- Wells Fargo, Wachovia Complete Merger
Marketing Daily, - Thursday, January 1, 2009
The institutions' merger was effective on Wednesday, creating North America's most extensi ...
- Financial Services Marketer Of The Year: ING
Marketing Daily, Aaron Baar - Friday, January 2, 2009
"The thing that fascinates me is how much brand clarity they hav ...