- Mintel: Credit Card Direct Mail Rises
Marketing Daily, Tanya Gazdik - Thursday, January 28, 2010
With a 47% increase in direct mail compared to third-quarter 2009, cred ...
- Chase, Facebook Award Charities
Marketing Daily, - Tuesday, January 26, 2010
Winning charities will use the funding to help child soldiers in Afri ...
- Merrill Lynch Launches $20 Million Effort
Marketing Daily, Tanya Gazdik - Tuesday, January 26, 2010
"What we heard loud and clear is that people are cautiously optimisti ...
- Green Dot Awards Horizon Media Duties
MediaDailyNews, - Tuesday, January 26, 2010
Horizon Media has been awarded media responsibilities for Green Dot Corp., ...
- eSmartTax Hires 'Regular Guy' As Spokesperson
Marketing Daily, - Monday, January 25, 2010
Online tax prep company eSmartTax.com has hired a customer as its offici ...
- Ameriprise Promises Advisors 'More Within Reach'
Marketing Daily, Tanya Gazdik - Monday, January 25, 2010
Ameriprise Financial is breaking a new campaign that promises its advisors a ...
- Columnist: Protecting Consumers Will Undermine Capitalism
Around the Net In Brand Marketing, Thom Forbes - Monday, January 25, 2010
Not really, concludes columnist Susan Antilla, after reviewing the objections of organizatio ...
- StockTwits Acquires Abnormal Returns
Around the Net In Online Marketing, Gavin O'Malley - Monday, January 25, 2010
StockTwits, which VentureBeat describes as "a sort of Motley Fool 2.0 f ...
- Bank Survey: Small Biz Optimistic
Marketing Daily, - Wednesday, January 20, 2010
About 87% of small business owners say their business will perform ...
- Sun Life Financial Acquires Stadium Naming Rights
Marketing Daily, - Monday, January 18, 2010
Sun Life Financial is the new naming-rights partner for the Miami Dolphi ...
- Starwood, AmEx Extend Relationship To Canada
Marketing Daily, Tanya Gazdik - Monday, January 18, 2010
The two companies will launch the Starwood Preferred Guest Credit Card fr ...
- ETrade Announces A New Super Bowl Ad
Marketing Daily, Tanya Gazdik - Friday, January 15, 2010
ETrade also will premiere its animated "Product/Laptop" solution series campaign to compleme ...
- New ETrade 'Baby' Arrives During Super Bowl
MediaDailyNews, Tanya Gazdik - Friday, January 15, 2010
ETrade is introducing a new series of "Talking Baby" ads, including ...
- E-Trade Gorges On Cake
Online Media Daily, Gavin O'Malley - Friday, January 15, 2010
Financial services company E-Trade has acquired Cake Financial, the investor community a ...
- Google Continues To Take Search Budgets From Rivals
SearchBlog, Laurie Sullivan - Monday, January 18, 2010
Google continues to take incremental pieces of marketing budgets away from riva ...
- Northwestern Mutual Chooses Olson
Marketing Daily, - Thursday, January 14, 2010
Olson will handle brand strategy and marketing responsibilities for the Milwaukee-based financi ...
- Marketers Line Up To Speed Relief To Haiti
Marketing Daily, Karl Greenberg - Thursday, January 14, 2010
The queue of marketers pitching in money and products to help o ...
- Under New Captain, FTC Trims Sails For Speed
Marketing Daily, Karl Greenberg - Thursday, January 14, 2010
Among the areas Gordon said the commission will revisit are advertising ...
- Fidelity Hosts 'Green Line' Video Contest
Marketing Daily, Tanya Gazdik - Tuesday, January 12, 2010
The contest, which runs through Feb. 19 via YouTube, links with Boston-bas ...
- Study: Few Credit Card Holders Use Benefits
Marketing Daily, - Monday, January 11, 2010
Although cardholders give positive marks to the concept of credit-card funded mercha ...
- To Catch A Thief
MoBlog, Mark Walsh - Tuesday, January 12, 2010
The
discovery of a phishing application posing as the official banki ...
- Aflac Is Leaving Its Agency, And Taking the Duck
Around the Net In Brand Marketing, Thom Forbes - Monday, January 11, 2010
...
- 'Mystery Charges' Company Affinion Revamps Enrollment Procedure
Online Media Daily, Wendy Davis - Saturday, January 9, 2010
Faced with congressional criticism for allegedly duping consumers into signing up f ...
- American Family Insurance Backs Clifford Campaign
Marketing Daily, - Thursday, January 7, 2010
Madison, Wis.-based American Family Insurance will serve as the first corporate spons ...
- TransUnion Campaign Supports ZenDough
Marketing Daily, Tanya Gazdik - Thursday, January 7, 2010
"The campaign stokes the sense of mystery around what happens behind clos ...
- Scottrade Launches New Branding, Ad Campaign
MediaDailyNews, - Thursday, January 7, 2010
Scottrade, the online investing firm, has launched an updated branding approach a ...
- Scottrade Shifts Ad Strategy Toward TV
Marketing Daily, Tanya Gazdik - Tuesday, January 5, 2010
Scottrade is broadening its media mix beyond the financial and news med ...
- Visa Launches 'Olympics For Life' Sweepstakes
Marketing Daily, Karl Greenberg - Tuesday, January 5, 2010
The sweepstakes is part of the company's marketing campaign for the Vancouv ...
- Jackson Hewitt Effort Includes Walmart Co-Branding
Marketing Daily, Tanya Gazdik - Tuesday, January 5, 2010
The creative highlights the joy that refund-receiving taxpayers feel when they g ...
- ING Direct Campaign Reboots Our Memories
Around the Net In Brand Marketing, Thom Forbes - Tuesday, January 5, 2010
Dan Neil calls ING Direct's new campaign promoting its new ShareBuilder onli ...