- NYT: TD Bank Adds Human Touch In Campaign
Marketing Daily, Nina Lentini - Monday, December 31, 2012
For its new campaign, TD Bank is trading the celebrity endorsement ...
- Take Ownership Of The Customer Experience In 2013
MarketingTools: CRM, D. Daniel Ziv - Wednesday, December 26, 2012
I recently planned a special weekend getaway for my family. I h ...
- American Red Cross Tells Emotional Stories
Marketing Daily, Tanya Gazdik - Thursday, December 13, 2012
The American Red Cross is launching a new "storytellers" campaign featuring unscript ...
- Brands Struggle With Marketing To Women
Marketing Daily, Tanya Gazdik - Wednesday, December 12, 2012
Even top brands are struggling to effectively market their products to wome ...
- Gen X Most Vulnerable Financially
Marketing Daily, Tanya Gazdik - Sunday, December 9, 2012
Different generations responded differently to the recession, according to a study, a ...
- Service Improves As Banks Take To Twitter
Around the Net In OMD Europe, Nina Lentini - Thursday, December 6, 2012
As more high-street banks turn to social media to help with custom ...
- AmEx: Social Engagement That Closes The Loop
Marketing Daily, Karl Greenberg - Wednesday, December 5, 2012
Leslie Berland, SVP digital partnerships and development at American Express, has ...
- Some Consumers Would Consider Walmart Mortgage
Marketing Daily, Tanya Gazdik - Tuesday, December 4, 2012
Eighty percent of consumers are willing to use a non-bank for the ...
- Who Considers Investing Too Risky?
Marketing Daily, Nina Lentini - Wednesday, December 5, 2012
Top 10 DMAs in which adults agree with the statement, "Investing ...