- Mastercard Launches AI Chatbot As Research Shows Customers Like Talking To Humans
Around the Net In MAD London, Sean Hargrave - Thursday, October 27, 2016
Mastercard is launching an AI bot that will allow consumers to "transa ...
- AmEx Takes Control Of Programmatic, Viewability Remains Challenging
Real-Time Daily, Tobi Elkin - Thursday, October 27, 2016
American Express is digging into programmatic media buying and processes, and urg ...
- Geico Extends Partnership With International Speedway
Marketing Daily, Tanya Gazdik - Sunday, October 23, 2016
Geico is extending its multiyear partnership with International Speedway Corporation, operator ...
- Allstate Features Daddy Yankee In Hispanic Effort
Marketing Daily, Tanya Gazdik - Friday, October 21, 2016
"This campaign shows in a tangible way the benefits of being ...
- Credit One Links Sweepstakes To NASCAR
Marketing Daily, Tanya Gazdik - Tuesday, October 18, 2016
NASCAR fans can enter by going to a Web site to s ...
- Prudential Supports PGIM With Campaign
Marketing Daily, Tanya Gazdik - Sunday, October 16, 2016
The campaign, which includes TV and print, highlights PGIM's focus on "deliveri ...
- Well Fargo's Stumpf Decides It's A Good Time To Retire
Marketing Daily - Top of the News, Thom Forbes - Thursday, October 13, 2016
After taking a beating in Congress, the press and social media ov ...
- USAA Finds 'Power Of One' With Publicis Groupe Agencies
MAD, Larissa Faw - Tuesday, October 11, 2016
Financial company USAA has consolidated marketing and communications responsibilities with Publicis Grou ...
- Aflac Targets Hispanic Millennials
Marketing Daily, Tanya Gazdik - Monday, October 10, 2016
Aflac is launching a campaign intended to educate Spanish-speaking consumers about h ...
- Mastercard Back Pay By Selfie
Around the Net In MAD London, Sean Hargrave - Wednesday, October 5, 2016
Mastercard has launched technology that uses biometrics to verify identification from selfie ...
- Jackson National Sponsors Rolling Stones Exhibit
Marketing Daily, Tanya Gazdik - Tuesday, October 4, 2016
"All of our work will add up to the goal of changi ...
- African-American Buying Power Tops $1 Trillion
Marketing Daily, Tanya Gazdik - Monday, October 3, 2016
African-American consumers played a major role in the rush to auto dealer ...