- American Express Looks At Using AI To Determine Loan Eligibility
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, May 30, 2023
American Express plans to use artificial intelligence to decide whether or n ...
- 'Trust' May Become The Key Word For Search Marketers, Especially Financial Ones
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 25, 2023
Trust may become more than a buzzword for most paid-search ads a ...
- NBA Brand Sponsorship Deals Grew 10.5% To $1.4B This Year
Television News Daily, Wayne Friedman - Wednesday, May 24, 2023
The NBA has inked a total of 2,430 sponsorship deals for a ...
- Ally Paid-Search Lead Says Customer-Centric Means Being 'Curious,' 'Intimate' With Data
Search & Performance Insider, Laurie Sullivan - Wednesday, May 17, 2023
Being more intimate with the numbers helps marketers question why something wor ...
- Gen Z Couples Embrace Cohabitating
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, May 10, 2023
Gen Z couples are moving in together at record rates, and savi ...
- Financial Monitoring Platform Launches In-App Tool For Financial Advisors
Email Marketing Daily, Ray Schultz - Friday, April 28, 2023
Financial monitoring platform Elements has debuted a tool to help advisors deliv ...
- Financial Advisors Are Offered An AI Tool For Sending Emails
Email Marketing Daily, Ray Schultz - Thursday, April 20, 2023
Catchlight says its new service helps advisors create emails at scale. ...
- Facet Rebrands, Leads Seismic Shift In Financial Planning
MAD, Fern Siegel - Friday, April 14, 2023
The firm has undergone a brand transformation and upgraded its virtual custom ...
- Off-Channel Renegades: SEC Enforces Compliance With Messaging Rules
Email Insider, Ray Schultz - Wednesday, April 12, 2023
The law firm of Faegre Drinker recommends that securities firms put writt ...
- Adobe AI Tech For Prudential Financial Means Personalization For Clients
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 31, 2023
Prudential is leveraging Adobe technology -- AI and data -- to devel ...
- Moody Marketers: They're Not As Optimistic As They Were
Email Insider, Ray Schultz - Friday, March 31, 2023
Consumers are more focused on quality than price, although that is ...
- SMI Data Shows 8 Of Top 12 Ad Categories Declined In February
MediaDailyNews, Joe Mandese - Tuesday, March 28, 2023
The big gainers were CPG (+19%) and pharma (+14%), while the b ...
- Investing.com Acquires StreetInsider
Publishers Daily, Ray Schultz - Monday, March 27, 2023
Terms were not disclosed for the purchase of StreetInsider, a provider ...
- LGBTQ+ Consumers Less Satisfied With Their Advertising Portrayals
Marketing Daily, Tanya Gazdik - Saturday, March 25, 2023
The report cited some companies effectively connecting with this consumer group, includi ...
- Ad Media Revenue To Reach $326B In 2023: Magna
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 27, 2023
Magna anticipates all media ad revenues to increase by 3.4% in 20 ...
- Sweetgreen, Other Brands Partner With Ness Health Premium Credit Card
Marketing Daily, Les Luchter - Wednesday, March 22, 2023
Brands teaming up with Ness to offer discounts and rewards include prima ...
- Ad-Blocking Consumers Influence Purchase Decisions, Magna Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 20, 2023
Google has always been against featuring more ads or paid promotional materi ...
- Searches Up 43% For 'Is My Money Safe' As Another Bank Collapses
Search & Performance Insider, Laurie Sullivan - Tuesday, March 14, 2023
After the recent bank failures, consumers conducted online searches to understand t ...
- Hot And Cold February: Ecommerce Sales Rose By 13.2% As Consumers Stayed Home
Email Insider, Ray Schultz - Thursday, March 9, 2023
Overall retail sales increased by 6.9%, Mastercard SpendingPulse reports. ...
- Aflac Adds Coaches To March Madness Roster
Marketing Daily, Tanya Gazdik - Wednesday, February 1, 2023
In collaboration with Coach Staley, Aflac is launching "Dawn's List," which outlin ...
- Now What, Prudential? Optimistic Ads, Younger Demos For Financial Services
Marketing Daily - Top of the News, Les Luchter - Monday, February 20, 2023
New campaign not only flips the message from bad moments to uplifti ...
- Klarna Enlists Paris Hilton, 11:11 Media
Marketing Daily, Tanya Gazdik - Tuesday, February 7, 2023
Hilton is a trailblazer across fashion, tech, and business, says Klarna C ...
- Morgan Stanley Spotlights 'House Of Brands'
Marketing Daily, Tanya Gazdik - Tuesday, January 24, 2023
The campaign, its first branding effort since 2019, is "a very differe ...
- 'The Washington Post' Debuts Financial Guide
Publishers Daily, Ray Schultz - Monday, January 23, 2023
Michelle Singletary's 'Money Milestones' offers tips tor each decade of a person ...
- MeridianLink Adds Features To Engage Platform For Financial Institutions
Email Marketing Daily, Ray Schultz - Monday, January 23, 2023
The enhanced marketing automation tool helps brands launch targeted marketing campaigns mo ...
- Pitching Deep Pockets: Investors Want Their Financial Advisors To Send Them Emails
Email Insider, Ray Schultz - Tuesday, January 17, 2023
Advisors are also meeting clients virtually more than they did before t ...
- Ameriprise Handles Customers' Financial Uncertainties In New TV Spots
Marketing Daily, Les Luchter - Tuesday, January 10, 2023
Each ad features an Ameriprise customer video-chatting with their financial advisor a ...
- TaxSlayer Kicks Fear Of Filing In New Spots
MAD, Fern Siegel - Monday, January 9, 2023
The Party Land agency created two ads to underscore the joy ...
- TipRanks To Acquire 'The Fly,' Digital Publisher of Financial News
Publishers Daily, Ray Schultz - Wednesday, January 4, 2023
The firms serve retail investors with financial data and analysis. ...
- Seabourn Cruise Line Campaign One of 2022's Most-Read Stories
Marketing Daily, Tanya Gazdik - Monday, January 2, 2023
The most-read travel story of 2022 was about a demographic that traditional ...