- Kellogg Dangles NYC Trip In Hydrox Cookie Contest
Marketing Daily, Nina Lentini - Monday, June 30, 2008
[Food] The first crème-filled chocolate sandwich cookie originally introduced in 1908 ...
- 110 Million Pounds of Hot Dogs? Only in America, Kids ...
Marketing Daily, Karlene Lukovitz - Monday, June 30, 2008
[Food] Americans may be watching pennies these days, but we're not abo ...
- Ketel One Brand Promise Highlighted As Partnership Takes Off
Marketing Daily, Karlene Lukovitz - Friday, June 27, 2008
[Spirits] Although being cited as a genuine, promise-keeping brand in a marketi ...
- Wise Teams Up With Red Sox, Mets
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 26, 2008
...
- Vienna Beef Intros All Natural Franks
Marketing Daily, - Thursday, June 26, 2008
The franks are a first for 115-year-old premium sausage maker, and all ...
- Aggressive Marketing Helps General Mills Beat Expectations
Marketing Daily, Karlene Lukovitz - Thursday, June 26, 2008
[Food] Chairman/CEO Ken Powell noted that the company's categories are staples wi ...
- Rivals May Regret Challenge To Tyson Antibiotic Claim
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 25, 2008
Tyson scored a coup when it became the first marketer to recei ...
- Heinz Mayonnaise Ad Yanked In Britain Over Men Kissing
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 25, 2008
A British television advertisement for Heinz Deli Mayo that aired last we ...
- Smithfield Foods Plans European Merger
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 25, 2008
...
- Candy Stays Dandy As Economy Sours
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 24, 2008
The candy business is likely to fare better than other nonessentials ...
- Unilever Butters Up Voters For 'Spraychel' Election
Marketing Daily, - Tuesday, June 24, 2008
The makers of I Can't Believe It's Not Butter are dangling $400,0 ...
- Nestle Purina's Alpo Looks For New Face With Video Contest
Marketing Daily, Nina Lentini - Tuesday, June 24, 2008
[Food] The winning dog and its owner will also get a tr ...
- High Fructose Corn Syrup Trade Group Targets Moms
Around the Net In Brand Marketing, Thom Forbes - Monday, June 23, 2008
The Corn Refiners Association is trying to rehabilitate the reputation of high-fructo ...
- Celtics' Garnett Stars On New Wheaties Box
Marketing Daily, - Friday, June 20, 2008
Looks like the marketing folks at General Mills have been eating the ...
- Face It: M&M's Adds New Innovation
Marketing Daily, - Thursday, June 19, 2008
Mars Direct has launched My M&M's Faces, allowing consumers to put the ...
- Hershey Rolls Out 'Cash 4 Gas' Promo
Marketing Daily, - Thursday, June 19, 2008
It involves the PayDay and Skor candy brands bars, wherein specially mark ...
- Kellogg Shrinks Boxes Of Several Cereal Brands
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 18, 2008
...
- Hershey Hikes Ad Spend For New Consumer-Centric Strategy
Marketing Daily, Karlene Lukovitz - Wednesday, June 18, 2008
[Food] Hershey will move away from "pushing variety" into the marketplace, a ...
- Heinz Taps Chris Warmoth For EVP/Asia Pacific
Marketing Daily, - Wednesday, June 18, 2008
Warmoth will oversee H.J. Heinz's China, Indonesia, Japan, India, Australia and N ...
- Smucker Bows Family-Oriented Contest
Marketing Daily, - Tuesday, June 17, 2008
Orrville, Ohio-based J.M. Smucker is launching "Spreading Smucker's Traditions," a contest ...
- Dippin' Dots Dangles Trip To Iceland
Marketing Daily, - Tuesday, June 17, 2008
In conjunction with the July 11 release of New Line Cinema's n ...
- Healthier Eating Takes Hold; Economy Makes It More Challenging
Marketing Daily, Karlene Lukovitz - Tuesday, June 17, 2008
[Food] Consumers are "moving away from more expensive restaurants and toward quick-servi ...
- What Are We Afraid To Eat?
Marketing Daily, - Monday, June 16, 2008
Stopped eating a particular food, temporarily or permanently, as a result ...
- Tomatoes Back At Burger King, Not McDonald's
Around the Net In Brand Marketing, Thom Forbes - Friday, June 13, 2008
...
- Heinz Names EVP/Asia-Pacific Business
Marketing Daily, - Friday, June 13, 2008
Chris Warmoth takes on the expanded role July 1. He will ha ...
- North American Prepared Salads Growth Outpacing Europe
Marketing Daily, Karlene Lukovitz - Friday, June 13, 2008
[Food] Euromonitor International describes the medium-to-long-term outlook for the category in bo ...
- Dispatches From The Wiener Wars: Who's No. 1?
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 12, 2008
Kraft hopes the reformulation of its Oscar Mayer brand all-beef hot d ...
- M&M's Goes Tongue-In-Cheek For Ice Cream Treats Introduction
Marketing Daily, Karlene Lukovitz - Wednesday, June 11, 2008
[Food] "M&M's has a personal relationship with consumers," agrees Lynne Doll, preside ...
- Restaurants, Supermarkets Yank Tomatoes Over Salmonella Scare
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 10, 2008
Food safety officials scrambled to reassure consumers that most tomatoes were sa ...
- M&Ms, Nascar Offer Contest For 'Colorful Fans'
Marketing Daily, - Tuesday, June 10, 2008
Mars Snack Food's M&M brand and Nascar are launching "The Most Colorf ...