- Del Monte Takes It All Off In 'Fruit Undressed'
Marketing Daily, Nina Lentini - Friday, November 21, 2008
The idea was this: the U.S. government tells people they should e ...
- Heinz, Smucker Report Rosy Q2 Financials
Marketing Daily, Karlene Lukovitz - Friday, November 21, 2008
At Heinz, organic sales gains--particularly in North American consumer products (up 11 ...
- Sara Lee To Stop Making Kosher Meats
Around the Net In Brand Marketing, Thom Forbes - Thursday, November 20, 2008
...
- Campbell Taps Sean Connolly To Head USA Unit
Marketing Daily, - Friday, November 14, 2008
Connolly, 43, will be responsible for Campbell's $3.7 billion U.S. Soup, Sauc ...
- Musselman's Repositions Self As Co-op, Not Corporate
Marketing Daily, Nina Lentini - Thursday, November 13, 2008
"Internal research showed that "Grower-Owned" also suggests quality and freshness," says ...
- One Man's Ugly Is Another Chap's Wonky ...
Around the Net In Brand Marketing, Thom Forbes - Thursday, November 13, 2008
... is another editor's misshapen. Call them what you will, they a ...
- Tic Tac Launches 'Chill' Music Site
Marketing Daily, - Monday, November 10, 2008
The site, www.TicTacPlayChill.com, where consumers can download four free "chill" songs. T ...
- Ocean Spray To Run Holiday TV Special
Marketing Daily, - Monday, November 10, 2008
Middleboro, Mass.-based cranberry growers coop Ocean Spray will run its first-ever holid ...
- Kids' Foods Increasingly 'Fusing' With Adult Fare
Marketing Daily, Karlene Lukovitz - Monday, November 10, 2008
Asian influences, including ingredients such as Indian lentils, coconut, adzuki beans a ...
- Sweet Words For British Chocolatier's Spot
Around the Net In Brand Marketing, Thom Forbes - Monday, November 10, 2008
Very Short List/Web called
this spot by filmmaker Harmony Korine f ...
- Strong Q1 for Sara Lee, Including Bakery
Marketing Daily, Karlene Lukovitz - Wednesday, November 5, 2008
The company attributed some of bread's gains to a high-visibility marketing campai ...
- Kraft Invites Votes For Velveeta Challenge
Marketing Daily, - Tuesday, November 4, 2008
Five top bloggers are taking the Velveeta Casserole Challenge - creating ...
- Dean Foods Partners With Hero On New Chilled Fruits
Marketing Daily, Karlene Lukovitz - Tuesday, November 4, 2008
The new venture, called Hero/WhiteWave and based in Broomfield, Colo., will mo ...
- Study: Too Many Claims Confuse Consumers
Around the Net In Brand Marketing, Thom Forbes - Tuesday, November 4, 2008
A report from Business Insights says that companies need to make packagi ...
- Lindt & Sprungli Bows Chocolate Promotion
Marketing Daily, - Monday, November 3, 2008
The "Do You Dream in Chocolate? Giveaway" celebrates the launch of i ...
- Where There Are Fat People, There's Opportunity
Around the Net In Brand Marketing, Thom Forbes - Friday, October 31, 2008
Although consumers take a great deal of responsibility themselves for weight gai ...
- Andy McCormick Joins Hershey From Pfizer
Marketing Daily, - Thursday, October 30, 2008
He is joining Hershey Co. as VP/Public Affairs, beginning Nov. 10. ...
- Grocers Want Increased Trade Allowances, Price Stability
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 30, 2008
As I was typing up the announcements of higher-than-expected profits and/or earnin ...
- Kraft Q3 Profits Reflect Price Hikes, Some Volume Gains
Marketing Daily, Karlene Lukovitz - Wednesday, October 29, 2008
"Kraft had solid revenue growth and, although much of that was d ...
- Still, All News Is Not Bleak
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 29, 2008
Kraft's third-quarter profits, which were
announced this morning, slightly be ...
- Pssst, It's A Good Day To Be A Danone Brand
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 28, 2008
It's rare that I find a "Heard on the Street" that qualifi ...
- 'Locally Grown' Food Sounds Great, But What Does It Mean?
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 28, 2008
If you haven't already concluded "not a whole lot," we're not ...
- Diamond Dangles 'Nutcracker' In Nutty Contest
Marketing Daily, - Monday, October 27, 2008
The consumer contest is looking for the best holiday entertaining ideas th ...
- Major Marketers To Adopt New 'Smart Choices' Labeling
Marketing Daily, Karlene Lukovitz - Monday, October 27, 2008
While manufacturers and a retailers agreed on the new labeling system, Micha ...
- Sue Bee Honey Ties In With 'Secret Life Of Bees'
Marketing Daily, - Saturday, October 25, 2008
The Sioux City, Iowa-based company and SKAR Advertising have produced special editio ...
- Mars Dangles Million Dollars In Contest
Marketing Daily, - Saturday, October 25, 2008
The online sweepstakes at HalloweenMillion.com will award one person $1 million, whi ...
- New Study Says Teens Want Healthy Foods
Around the Net In Brand Marketing, Thom Forbes - Friday, October 24, 2008
Young people are having an increasing influence on the food that ...
- New Newsletter Targets Those Marketing To Kids
Feedback Loop, - Friday, October 24, 2008
As a parent of three children (ages 7, 12, and 16) a ...
- Sara Lee Extends Jimmy Dean D-lights Line
Marketing Daily, - Thursday, October 23, 2008
The two additions to the line are Jimmy Dean D-lights Turkey Sausa ...
- Terra Chips Leverage Facebook Around Election
Marketing Daily, Karlene Lukovitz - Thursday, October 23, 2008
Terra's core tagline of being "never ordinary" snacks ties in perfectly wi ...