- Pet Food Recalls Actually Boosted Sales
Marketing Daily, Karlene Lukovitz - Friday, January 30, 2009
A new Packaged Facts report also finds that P&G (Iams) and D ...
- Deep Fried Fetish
Media Magazine, John Capone - Friday, January 2, 2009
When Keith Sweat sings about McNuggets he croons, "You know that you' ...
- Buffalo Wings May Be In Short Supply But Velveeta Is Not
Around the Net In Brand Marketing, Thom Forbes - Thursday, January 29, 2009
After scrolling dozens of newswires all day yesterday, I ventured into t ...
- Good News: Hershey Ups Ad Spending
Marketing Daily, David Goetzl - Thursday, January 29, 2009
The CEO of chocolate maker Hershey Co. said lower ad pricing offe ...
- Let's Get A Handle On Nutritional Labeling
Around the Net In Brand Marketing, Thom Forbes - Wednesday, January 28, 2009
Supervalu, the third-largest grocery retailer in the U.S., announced last week th ...
- Frosted Flakes Super Bowl Ad Promotes Goodwill Program
Marketing Daily, Karlene Lukovitz - Tuesday, January 27, 2009
The Earn Your Stripes effort, launched in 2004, aims to inspire ki ...
- Kraft Taps Agency Vet Dana Anderson As Senior VP-Marketing
Around the Net In Brand Marketing, Thom Forbes - Tuesday, January 27, 2009
...
- Kellogg Is Testing Space-Saving Box
Marketing Daily, Karlene Lukovitz - Monday, January 26, 2009
"If they're really gaining shelf space at retail, as well as taki ...
- Lindsay Launches 'Savor Olive Life' Campaign
Marketing Daily, Nina Lentini - Monday, January 26, 2009
"In our focus groups, we heard common themes," says Lindsay Olives' Ka ...
- Campbell's Douglas Conant Stresses Four 'Musts'
Around the Net In Brand Marketing, Thom Forbes - Monday, January 26, 2009
During Douglas Conant's first three years at the helm of Campbell Sou ...
- H.J. Heinz, Meanwhile, Is Ripe For Investors
Around the Net In Brand Marketing, Thom Forbes - Monday, January 26, 2009
Compared with other big food companies, the 140-year-old Heinz has an above-avera ...
- Figuring Out Gen Y's Eclectic Eating Preferences
Marketing Daily, Karlene Lukovitz - Thursday, January 22, 2009
Critically, marketing messages must come across as "anything but marketing messages," stre ...
- As Economy Goes Cold, Pasta Comes To A Boil
Around the Net In Brand Marketing, Thom Forbes - Wednesday, January 21, 2009
Kraft has been telling us that
macaroni and cheese sales a ... - Nu-Kitchen Campaign Puts Words In Your Mouth
Marketing Daily, Nina Lentini - Monday, January 19, 2009
The choice not to use food photography was based on focus grou ...
- 'Natural' Claims Most Common On New F&B Products
Marketing Daily, Karlene Lukovitz - Monday, January 19, 2009
"In the past, low-fat and low-calorie were the hallmarks of good nutriti ...
- Selling The Fiber Instead Of The Sizzle
Around the Net In Brand Marketing, Thom Forbes - Monday, January 19, 2009
Good thing Elaine Wong chose business journalism over copywriting. Her lead begin ...
- Kellogg Recalls Keebler Peanut Butter Crackers
Marketing Daily, - Saturday, January 17, 2009
The company last weekend voluntarily recalled certain Austin and Keebler branded Pean ...
- Kraft Fast-Forwards Functional Foods
Marketing Daily, Karlene Lukovitz - Friday, January 16, 2009
Kraft's enthusiasm isn't hard to grasp. Medisyn's David Land points out th ...
- Mars Dangles Paris In M&M's Valentine's Contest
Marketing Daily, - Thursday, January 15, 2009
Through Feb. 12, consumers can visit the Ms. Green Heats Up Valentine ...
- Kellogg's Frosted Mini-Wheats Get Minier
Marketing Daily, - Thursday, January 15, 2009
The company is introducing this month Frosted Mini-Wheats Little Bites for you ...
- Mars Says No to Guilt
Marketing Daily, - Tuesday, January 13, 2009
Mars Snackfood U.S. is launching Fling, a "chocolate finger," available only ...
- Health Issues Shaping Global F&B Firm Strategies
Marketing Daily, Karlene Lukovitz - Monday, January 12, 2009
Commitment to innovation is the most prominent shared attribute among the eig ...
- Gas Savings Go To Groceries
Research Brief, Jack Loechner - Tuesday, January 13, 2009
According to the results of nationwide research from retail analytics firm Precim ...
- Campbell Taps Linder For Global Ads, Design
Marketing Daily, - Thursday, January 8, 2009
As VP of global advertising and design, Maureen Linder will be bas ...
- Mars Scores Touchdown With NFL Pact
Marketing Daily, - Wednesday, January 7, 2009
Mars Direct has inked a licensing deal with the National Football Leag ...
- CEO/President Dick Bond Abruptly Leaves Tyson Foods
Around the Net In Brand Marketing, Thom Forbes - Tuesday, January 6, 2009
...
- Ben & Jerry's Intros 'Yes Pecan' To Honor Obama
Marketing Daily, - Monday, January 5, 2009
Vermont ice cream company Ben & Jerry's is renaming its butter pec ...
- FDA Requires More Disclosure of Bug-Based Colorings
Marketing Daily, Karlene Lukovitz - Monday, January 5, 2009
The Center for Science in the Public Interest contends that the colorin ...
- Food Marketer Of The Year: Campbell Soup
Marketing Daily, Karlene Lukovitz - Friday, January 2, 2009
Campbell's highly focused marketing reflects the its overall strategic strengths. The 140-year-o ...