- General Mills Gets New Agency For Yoplait
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 28, 2013
General Mills has hired Olson of Minneapolis to handle a chunk ...
- The Family Food Fight During Swimsuit Season
Engage:Moms, Rodney Collins - Friday, June 28, 2013
As we show in Truth About Moms, moms everywhere embrace brands a ...
- Nesquik Offers 'Bubbleverse' Live Experience
Marketing Daily, Karlene Lukovitz - Wednesday, June 26, 2013
Visitors are greeted by "Happiness Scientists," asked to suit up as l ...
- Google Glass App Gets Buy-In From Coupons.com, Brands
Online Media Daily, Laurie Sullivan - Thursday, June 27, 2013
Coupons.com, known for its discounts and relationships with consumer products goods companie ...
- Special K Offers First 'Instashop' Overseas
Marketing Daily, Karlene Lukovitz - Monday, June 24, 2013
Kellogg's recently employed what it describes as the world's first "Instashop." ...
- Post Fruity Pebbles Expands Promos With WWE's Cena
Marketing Daily, Karlene Lukovitz - Friday, June 21, 2013
Post Fruity Pebbles is expanding its existing partnership with World Wrestling Entertainme ...
- 'Cooking Light' Debuts Prepared-Foods Line
MediaDailyNews, Fern Siegel - Friday, June 21, 2013
Cooking Light has launched its first prepared-foods product line exclusively at BJ ...
- Eggland's Searches For 'CEO' (Chief Egg Officer)
Marketing Daily, Karlene Lukovitz - Thursday, June 20, 2013
The largest egg brand in the U.S. is searching for a "CE ...
- Campbell Acquiring Danish Snack Company
Marketing Daily, Karlene Lukovitz - Wednesday, June 19, 2013
Campbell Soup Company has agreed to acquire Danish snack company Kelsen Gro ...
- Starbucks To Post Calorie Counts In U.S. Locations
Marketing Daily, Karlene Lukovitz - Wednesday, June 19, 2013
Starting June 25, Starbucks will post calorie counts for its beverages a ...
- Taco Bell To Test 'Protein Power' Menu
Marketing Daily, Karlene Lukovitz - Wednesday, June 19, 2013
Taco Bell is going for a healthier profile by testing a n ...
- GMA/PwC Report: CPGs' Growth Slows Amid 'Rules' Shift
Marketing Daily, Karlene Lukovitz - Tuesday, June 18, 2013
Net sales growth rates for consumer packaged goods companies slowed last ye ...
- One Million Moms Vs. Salad Dressing
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, June 18, 2013
One Million Moms is in a tizzy because of a Kraft Zes ...
- US Foods Launches 'Next Top Product' Contest
Marketing Daily, Karlene Lukovitz - Tuesday, June 18, 2013
Restaurant food manufacturer/distributor US Foods is running a contest to find ...
- Kraft Foods Forms Two New Business Groups
Marketing Daily, Karlene Lukovitz - Friday, June 14, 2013
Kraft Foods Group has announced plans to create two new stand-alone busine ...
- Eat Your Veggies
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 14, 2013
It's not always easy for people to get access to fresh produ ...
- The Whole Story - Eating Snacks, Consuming Media
MediaDailyNews, Mike Bloxham - Thursday, June 13, 2013
Snacking - like media consumption - is a behavior that is ...
- Cheerios' Interracial Ad Pulls High Scores
Marketing Daily, Karlene Lukovitz - Friday, June 7, 2013
Ace Metrix reported that the 30-second version of "Good for Your Hear ...
- Blueberries In Space
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 7, 2013
Marketing is expensive, but sometimes good fortune writes the check. One Mai ...
- Oscar Mayer's Men's Gift Packs 'Say It With Bacon'
Marketing Daily, Karlene Lukovitz - Wednesday, June 5, 2013
The tongue-in-cheek approach makes the most of the surprising gift idea. Gift-give ...
- Digital Resistance: Will U.S. Warm To Online Groceries?
Marketing Daily, Sarah Mahoney - Wednesday, June 5, 2013
For all of America's enthusiasm for e-commerce, when it comes to grocerie ...
- Cheerios Won't Back Down
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, June 5, 2013
General Mills' Cheerios brand could use some buzz, and it has gott ...
- CKE Chains' Campaign Goes After McDonald's Customers
Marketing Daily, Karlene Lukovitz - Tuesday, June 4, 2013
Carl's Jr. and Hardee's are looking to win over some McDonald's custome ...
- Deflecting Bad News, Walmart Talks Up Produce
Marketing Daily, Sarah Mahoney - Tuesday, June 4, 2013
Just days before its annual meeting of shareholders, Walmart is vowing ...
- Coming To An Amazon Near You: Sponge Cake And SpongeBob
Marketing Daily - Top of the News, Thom Forbes - Wednesday, June 5, 2013
The behemoth that began as an ambitious online bookstore in the Pacif ...
- Ben & Jerry's Gives Twist to Flavor Crowdsourcing
Marketing Daily, Karlene Lukovitz - Monday, June 3, 2013
Ben & Jerry's is asking residents of five cities to vote ...
- Headwinds, Tailwinds for GMO Labeling
Marketing Daily - Top of the News, Thom Forbes - Tuesday, June 4, 2013
The winds on the Genetically Modified Organism (GMO) front are blowing eve ...
- Roof Produce At Boston Whole Foods
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 3, 2013
A forthcoming Whole Foods Market in Lynnfield, Mass., will offer a firs ...
- Could America Lose Its Taste For Sweets?
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 3, 2013
In a nation obsessed with weight loss and healthier eating habits, childr ...