- Oh Come On! Even Chamber Of Commerce Awards Are Important To Agencies!
Mediapsssst, Richard Whitman - Thursday, October 30, 2014
In super important local advertising agency news, South Florida-based Woo Creative h ...
- 'Health-Committed' Consumers Represent Major Opportunities For Brands, Retailers
Marketing Daily, Karlene Lukovitz - Wednesday, October 29, 2014
People who are committed to healthful eating and lifestyles are well-informed abo ...
- Domino's Teams Up With Xbox For Pizza Orders
Around the Net In MAD London, Sean Hargrave - Tuesday, October 28, 2014
Domino's Pizza is set to team up with Microsoft to install i ...
- EWG Database Ranks 1,500 Food Brands; GMA Claims It's 'Severely Flawed'
Marketing Daily - Top of the News, Thom Forbes - Tuesday, October 28, 2014
Knowledge being power, a public relations battle immediately erupted over the veraci ...
- Pizza Hut UK Reviewing Creative Options
Around the Net In MAD London, Sean Hargrave - Friday, October 24, 2014
Pizza Hut UK is reviewing its creative agency requirements as it loo ...
- Pirate's Booty Joins Macy's Parade
Marketing Daily, Karlene Lukovitz - Wednesday, October 22, 2014
The 27-year-old B&G Foods brand will also run a "Share Yarrr Thanksgivi ...
- Making Fewer Trips, Shoppers Buying Food In Stranger Places
Marketing Daily, Sarah Mahoney - Wednesday, October 22, 2014
As shoppers continue to shift channels and devices, there is no long ...
- ACSI Finds Satisfaction With Food, Beverages, Household And Personal Products Declines
Marketing Daily, Karlene Lukovitz - Wednesday, October 22, 2014
"By further limiting buying power, stagnating wages haven't helped either," points o ...
- Pressures Mount On Coca-Cola, McDonald's
Marketing Daily, Karlene Lukovitz - Tuesday, October 21, 2014
Coca-Cola's revenue for its third quarter ended Sept. 26 declined to $11. ...
- Brand Purpose, Brand Champions Drive General Mills
Marketing Daily, Karl Greenberg - Thursday, October 16, 2014
Be the brand champion, and put consumers at the center. That's ...
- Cinnamon Toast Crunch Campaign Leverages New Flavor, 30th Anniversary Retro Appeal
Marketing Daily, Karlene Lukovitz - Friday, October 17, 2014
"We are seeing an uptick in interest from both Millennial consumers w ...
- Whole Foods Makes A Good, Better, Best Effort To Rate Produce, Veggies
Marketing Daily - Top of the News, Thom Forbes - Thursday, October 16, 2014
What could be simpler than "good," "better" or "best" - the n ...
- Is Food Gen Y's New Status Symbol?
Engage:Affluent, MaryLeigh Bliss - Wednesday, October 15, 2014
Do Millennials care about luxury? It's a question we hear a lo ...
- King's Hawaiian Runs Halloween Party Promo
Marketing Daily, Karlene Lukovitz - Monday, October 13, 2014
The promotion is employing a sweepstakes, with a grand prize of ...
- Gerber Searching For Cute Wee Ones
Marketing Daily, Tanya Gazdik - Monday, October 13, 2014
"The Gerber Photo Search has always been about celebrating our mission, ...
- General Mills Selects WPP For Bulked-Up Shopper Marketing Push
MAD, Steve McClellan - Friday, October 10, 2014
The Minneapolis-based food giant has hired WPP shops Geometry Global, Rockfish, Kant ...
- Is Food The New Status Symbol?
Engage:Millennials, MaryLeigh Bliss - Friday, October 10, 2014
Do Millennials care about luxury? It's a question we hear a lo ...
- Musselman's Applesauce Hits Late-Night TV
Marketing Daily, Karlene Lukovitz - Thursday, October 9, 2014
The $1 million-plus campaign includes three 15-second spots being aired primarily ...
- McCain Foods Appoints A&E/DDB To GBP20m Creative Account
Around the Net In MAD London, Sean Hargrave - Thursday, October 9, 2014
McCain Foods has appointed Adam & Eve/DDB to its GBP20m creative accoun ...
- Chobani Feeling Its Oats With Launches Aplenty
Marketing Daily, Karlene Lukovitz - Thursday, October 9, 2014
Chobani Greek Yogurt Oats is the latest of several product launches aim ...
- Canadian Cheerios Ads Build On Diversity Theme
Marketing Daily, Karlene Lukovitz - Tuesday, October 7, 2014
The campaign - dubbed "The Cheerios Effect" after the natural phenomenon where ...
- Wendy's Runs Faux Cause Campaign For Pulled Pork
Marketing Daily, Karlene Lukovitz - Sunday, October 5, 2014
Wendy's is promoting its new, limited-time barbequed pulled-pork menu items with ...
- NEW! Thug Kitchen Cookbook Encourages Foodies To 'Eat Like You Give A F*ck'
Out to Launch, Amy Corr - Thursday, October 2, 2014
Food blog, Thug Kitchen, has made the leap to the print rea ...
- McDonalds Goes Dark In Japan
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 2, 2014
McDonald's Japan has introduced a limited-edition Halloween cheeseburger to counter Burg ...
- Upholding Annie's Standards: General Mills
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 2, 2014
Customers of organic, non-GMO food brand Annie's are running an online petiti ...
- Mondelez Signs Largest Video Deal To Date With Google
Around the Net In MAD London, Sean Hargrave - Thursday, October 2, 2014
Mondelez International has agreed a "substantial global advertising commitment" with Google th ...
- Nestle Appoints VivaKi And ZenithOptimedia to GBP60m Media Account
Around the Net In MAD London, Sean Hargrave - Thursday, October 2, 2014
Nestle is set to appoint VivaKi and ZenithOptimedia to its GBP60m ...
- Mondelez Accelerates Mix Shift Via Google Video Deal
Marketing Daily, Karlene Lukovitz - Wednesday, October 1, 2014
Mondelez International has signed a global online video agreement with Google ...