- PepsiCo's Winning Retail Game Plan Allows For Few Time-Outs
Marketing Daily, Karlene Lukovitz - Friday, January 30, 2015
No company has more invested in the Super Bowl than PepsiCo, a ...
- Average Super Bowl Spending To Be $77.88
Marketing Daily, Sarah Mahoney - Monday, January 26, 2015
The survey, based on more than 6,000 responses from adults, conducted t ...
- Chester Cheetah Gets Sweet On Easter
Marketing Daily, Aaron Baar - Saturday, January 24, 2015
"Across all our brands, we're constantly looking for ways to stretch them ...
- Skittles Releases Second Teaser for Super Bowl
Marketing Daily, Karlene Lukovitz - Thursday, January 22, 2015
The new video shows folks in a small town interrupting their dai ...
- Snickers Teases Super Bowl Ad; Challenges Fans To Trigger Pre-Game Full-Ad Release
Marketing Daily, Karlene Lukovitz - Thursday, January 22, 2015
Scheduled to air in the game's first quarter, the ad is t ...
- Melvin Gordon, Who Expanded Secretive Tootsie Roll Industries, Dies At 95
Marketing Daily - Top of the News, Thom Forbes - Thursday, January 22, 2015
Melvin Gordon, who led Tootsie Roll Industries on a highly successful, fierce ...
- Marmite Adds Social Flavour To New Campaign
Around the Net In MAD London, Sean Hargrave - Wednesday, January 21, 2015
Marmite is looking to better the success of 2013's "End Marmite Neglec ...
- Kellogg Seeks Input In New 'Open for Breakfast' Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, January 20, 2015
The new campaign is the latest example of major brands' focus ...
- Meredith To Raise Allrecipes Rate Base To 1.1M
MediaDailyNews, Erik Sass - Tuesday, January 20, 2015
Some magazines seem to be immune to the overall downward trend ...
- Omelet Cooks Up Campaign For Gardein
MAD, Larissa Faw - Monday, January 19, 2015
Gardein, a meatless food brand owned by Pinnacle Foods, is launching i ...
- Gorton's Teams With SparkPeople On 'Realistic Resolution' Challenge
Marketing Daily, Karlene Lukovitz - Friday, January 16, 2015
The program is designed to increase awareness of the benefits of Gorton ...
- Dunnhumby: Fermented, Small-Batch Among 2015's Biggest Food Trends
Marketing Daily, Karlene Lukovitz - Thursday, January 15, 2015
"Responsibly produced" claims -- including Fair Trade Certified, Certified Organic, free ran ...
- Newly Revived M&M's Crispy Debuts On TV
Marketing Daily, Karlene Lukovitz - Wednesday, January 14, 2015
The creative shows the M&M's brand character "Red" instructing fellow character "Yello ...
- Hot Spot: Weetabix Woos With Weetabuddies
Marketing Daily, Sarah Mahoney - Wednesday, January 14, 2015
Most Americans aren't likely to ever meet - let alone eat ...
- Organic Offerings Expected To Help Frozen Meals Category
Marketing Daily, Karlene Lukovitz - Tuesday, January 13, 2015
Together, frozen dinners and entrees, pizzas, side dishes and appetizers/snacks saw U. ...
- Tostitos NFL Video Series Stars Philly Coach Chip Kelly
Marketing Daily, Karlene Lukovitz - Monday, January 12, 2015
In 10 different 15-second videos, Kelly feigns increasing desperation and frustration ...
- Let's Take The B.S. Out Of Food Marketing
Marketing: CPG, Kevin Meany - Monday, January 12, 2015
As I stared at a seemingly endless array of packaged chicken par ...
- Kirstie Alley Back With Jenny Craig
Marketing Daily, Tanya Gazdik - Wednesday, January 7, 2015
Kirstie Alley highlights weight loss success through the "simple" Jenny Craig Progr ...
- Avocados From Mexico: A Fresh Super Bowl Entry
Marketing Daily, Karlene Lukovitz - Wednesday, January 7, 2015
In short, the Mexican avocado industry, through AFM, its Irving, Texas-based marketi ...
- Dannon Bumps Stamos With Cam Newton For Male-Targeted Oikos Product Launch
Marketing Daily, Karlene Lukovitz - Monday, January 5, 2015
The brand reported that it will also be a presenting sponsor ...
- Doritos Releases 'Crash the Super Bowl' Finalists
Marketing Daily, Karlene Lukovitz - Tuesday, January 6, 2015
Of the 10 ads, six feature babies or kids (including -- spoil ...
- Reese's Social Campaign Stars Jeff Foxworthy; Includes In-Store Texting
Marketing Daily, Karlene Lukovitz - Friday, January 2, 2015
The Hershey's candy brand, which sponsors several college football events, has creat ...
- 2014's Top Stories Reflect Turning Point For Food, Beverage CPGs
Marketing Daily, Karlene Lukovitz - Friday, January 2, 2015
U.S. sales trends and overall financials often underlined the increasingly undeniable reali ...