- Celebs, Sports Stars Pushing Fruit, Veggies In Partnership For Healthier America Campaign
Marketing Daily, Karlene Lukovitz - Friday, February 27, 2015
"FNV was inspired by big consumer brands, whose tactics are relentless, compellin ...
- Bloomberg's Not-So-G-r-r-reat Cover Take
MediaDailyNews, Joe Mandese - Thursday, February 26, 2015
Don't expect Bloomberg Businessweek to make it onto food marketing giant Kellogg ...
- KFC Offering All The Coffee Cup You Can Eat In UK Outlets
Marketing Daily - Top of the News, Thom Forbes - Thursday, February 26, 2015
KFC will be introducing Seattle's Best coffee - a brand within t ...
- Stonyfield Targets Moms On Kids' Milestones Via BabyCenter Campaign
Marketing Daily, Karlene Lukovitz - Wednesday, February 25, 2015
It's critical for the organic yogurt maker to reach mothers precisely ...
- You Don't Have To Be Jewish To Love Manischewitz's Cornucopia Of Kosher Delights
MAD, Larissa Faw - Monday, February 23, 2015
In a campaign reminiscent of the classic Levy's rye bread effort, b ...
- 42% Of Millennials Think Private-Label Foods Are More Innovative
Marketing Daily, Karlene Lukovitz - Saturday, February 21, 2015
"We're seeing a shift in consumer thinking at the grocery store," su ...
- Gorton's, Burns Group Launch Fish Sticks 2.0
MAD, Larissa Faw - Thursday, February 19, 2015
Developed by The Burns Group, a new ad campaign -- dubbed Fi ...
- Now The Food Fight Begins: Dietary Panel Calls For Less Meat, Sugar, Refined Grains
Marketing Daily - Top of the News, Thom Forbes - Friday, February 20, 2015
Reflecting what we've all been reading in recent years, the 2015 Dieta ...
- Lent Me Your Ears
Engage:Hispanics, Roberto Siewczynski - Thursday, February 19, 2015
Friends, shopper marketers, countrymen, Lent me your ears. ...
- Mercedes-Benz Cooks In L.A., Clocks Out In New York
Marketing Daily, Karl Greenberg - Wednesday, February 18, 2015
Mercedes-Benz is getting its apron on as exclusive sponsor of the All-St ...
- Nestle To Remove Artificial Colors, Flavors From Chocolate Brands
Marketing Daily, Karlene Lukovitz - Wednesday, February 18, 2015
The latest company to jump on the bandwagon is Nestle USA, whi ...
- Campbell CEO Morrison Cites Distrust Of 'Big Food'; Outlines Cuts And New Divisions
Marketing Daily - Top of the News, Thom Forbes - Thursday, February 19, 2015
Campbell Soup, which is reorganizing into three divisions based on product categori ...
- Mondelez Acquires Enjoy Life Foods And Its 'Free-From' Cachet
Marketing Daily - Top of the News, Thom Forbes - Tuesday, February 17, 2015
Mondelez International - the multinational food company forged from enterprises founded ...
- Jam3 Helps Just Eat Spice Up Valentine's Day
MAD, Larissa Faw - Friday, February 13, 2015
Porn stars, bondage experts, and grandmothers doing provocative things to popsicles a ...
- ConAgra Names New CEO, Lowers Earnings Guidance
Marketing Daily, Karlene Lukovitz - Friday, February 13, 2015
Prior to Hillshire Brands, Sean Connolly served as CEO for Sara L ...
- What Can We Learn From The Organic Food Trend?
Marketing: CPG, Susan Frech - Monday, February 16, 2015
I was invited to attend a Jeffersonian Dinner in California's Napa Vall ...
- Zillow, Yelp: Mobile Search Contributing To Earnings
SearchBlog, Laurie Sullivan - Monday, February 16, 2015
Home buyers are going mobile, pushing up revenue for companies like Zillo ...
- Pissed-off Chicken Dad Don't Need No Stinkin' Mentos
Marketing Daily, Sarah Mahoney - Thursday, February 12, 2015
When you're in the middle of reading your disobedient offspring the ri ...
- XO Mints Celebrates Valentine's Day With 'The Ugly Couple Song'
Marketing Daily, Karl Greenberg - Thursday, February 12, 2015
The mints have earned something of a swag-bag niche: they were ...
- Kraft's CMO Among Execs Leaving As New CEO Changes Management Team
Marketing Daily, Karlene Lukovitz - Friday, February 13, 2015
Deanie Elsner became its first CMO in February 2013. The company stress ...
- Mondelez Ad Efficiency Drive Gathering Pace
Around the Net In MAD London, Sean Hargrave - Thursday, February 12, 2015
Mondelez is quickening efforts to slash non-working advertising costs so it c ...
- Sargento Teams With Food Network On First 'Chopped At Home' Challenge
Marketing Daily, Karlene Lukovitz - Wednesday, February 11, 2015
The champion will be determined by a panel-judged cookoff of the fo ...
- Got The Munchies? Yelp Is On The Way With Acquisition of Eat24
Marketing Daily - Top of the News, Thom Forbes - Wednesday, February 11, 2015
The food order-and-delivery fight intensified on both the home and at-work fron ...
- The Next Great Produce Section
Marketing: CPG, Michael Bollinger - Wednesday, February 11, 2015
On "No Reservations" the other evening, Anthony Bourdain and French chef Er ...
- Yelp Grabs Food Delivery Startup Eat24 For $134M
Around the Net In Media, Gavin O'Malley - Tuesday, February 10, 2015
As Facebook continues to encroach on its local directory business, Yelp ...
- Hillshire Farm Naturals Offers Money-Back Guarantee
Marketing Daily, Karlene Lukovitz - Monday, February 9, 2015
This marks the first money-back guarantee offer not only for Hillshire Far ...
- Brand Keys CLEI 2015: Emotional Values More Critical Than Ever In Driving Customer Loyalty
Marketing Daily, Karlene Lukovitz - Monday, February 9, 2015
"Those that are better at identifying customers' expectations and connecting with th ...
- ConAgra Ties Brands To Laura Vitale For Valentine's
Marketing Daily, Karl Greenberg - Saturday, February 7, 2015
Vitale will post how-to cooking videos to her YouTube channel. Then, ...
- Chobani Expands 'Grassroots' Approach, Products, As Greek Competition Mounts, Category Slows
Marketing Daily, Karlene Lukovitz - Thursday, February 5, 2015
Peter McGuinness, Chobani's chief marketing and brand officer, has also said th ...
- Superpretzel Encourages Moms To Return To Basics
MAD, Larissa Faw - Tuesday, February 3, 2015
This is the first time the pretzel brand has launched a targete ...