- Global Spend Sees 3.1% Uptick
MediaDailyNews, Wayne Friedman - Thursday, June 28, 2012
Global advertising spending was up 3.1% in the first quarter of 20 ...
- Post IPO, Analysts Differ On Facebook Ad Prospects
Online Media Daily, Mark Walsh - Wednesday, June 27, 2012
Many analysts are taking a wait-and-see approach to Facebook, initiating coverage wi ...
- Magna Dips Global Ad Forecast, Uptick On U.S. Regional Growth
MediaDailyNews, Steve McClellan - Monday, June 18, 2012
Interpublic Group's MagnaGlobal has downgraded its ad revenue growth forecast for 201 ...
- ZenithOptimedia Downgrades Global Ad Spend
MediaDailyNews, Steve McClellan - Monday, June 18, 2012
Publicis Groupe's ZenithOptimedia is downgrading its global ad-spending growth outlook for 201 ...
- Out-Of-Home To Reach $8.2 Billion By 2016
MediaDailyNews, Erik Sass - Tuesday, June 12, 2012
Despite continuing economic uncertainty at home and abroad, U.S. out-of-home advertising wi ...
- U.S. Tablet Users Double To 70 Million In 2012
Online Media Daily, Mark Walsh - Monday, June 11, 2012
A new forecast from eMarketer predicts the number of U.S. tablet use ...
- Ad Forecast Dips to 3.5% For 2012-13
MediaDailyNews, Steve McClellan - Friday, June 8, 2012
Barclays has lowered its global ad spending forecasts for this year a ...
- Forecast: CBS Non-Ad TV Revs Will Surpass TV Ad Revs
MediaDailyNews, Wayne Friedman - Monday, June 4, 2012
One Wall Street analyst sees CBS becoming less dependent on advertising sal ...