- Analyst: Adland, Media Take Major Hit If 'Fiscal Cliff' Happens
MediaDailyNews, Steve McClellan - Friday, November 30, 2012
If the politician's "fiscal cliff" isn't addressed, Pivotal worries the fall cou ...
- Pivotal Forecast: WPP Hold, Omnicom Buy
MediaDailyNews, Steve McClellan - Wednesday, November 28, 2012
Advertising and media analyst Brian Wieser has downgraded his stock recommendation f ...
- Sugar Plums Or Lumps of Coal? What To Make Of The Holiday Forecasts
Engage:Affluent, Layton Han - Wednesday, November 28, 2012
Reading the outlook reports for Holiday 2012 can really make your he ...
- Global Ad Spend Expected To Go Down
Around the Net In OMD Europe, Nina Lentini - Monday, November 26, 2012
Warc, the marketing intelligence service, expects global advertisingspend to increase by 4. ...
- Holiday E-Commerce To Rise 17%
Online Media Daily, Mark Walsh - Wednesday, November 21, 2012
Rising consumer confidence, rampant promotion and a favorable calendar will result ...
- 2012 Finale For U.S. Ad Biz: 5.9% Rise
MediaDailyNews, David Goetzl - Tuesday, November 20, 2012
A Wall Street firm has increased its growth projection for the overa ...
- Less Store Traffic As Black Friday Shifts To Cyberspace
Marketing Daily, Sarah Mahoney - Thursday, November 15, 2012
The NRF says it expects some 147 million people to brave t ...
- Local Media: Slow Rev Rise, Digital To Hit Double Digits
MediaDailyNews, Wayne Friedman - Wednesday, November 14, 2012
BIA/Kelsey estimates that overall local media revenues are expected to rise on ...
- Gardner: The Future Of Devices And Marketing
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, November 13, 2012
Where will we be in five years, or a decade vis ...
- Ad Spend Remains Below 2007 Peak, 2012 Recovery Mild
MediaDailyNews, Erik Sass - Friday, November 9, 2012
While their numbers vary somewhat, due to the inclusion or exclusion ...
- Wall Street's Wieser To Premium Publishers: You're On The Endangered Species List
Online Media Daily, Mark Walsh - Thursday, November 8, 2012
Pivotal Research Group's Brian Wieser points to factors including flat ad spendi ...
- Bring Out The Holly: Holiday Forecasts Bullish
Marketing Daily, Sarah Mahoney - Monday, November 5, 2012
Just out is Brand Keys' survey of some 16,200 consumers, who s ...
- BIA/Kelsey Forecasts Online Media Growth, Albeit Slower
Online Media Daily, Laurie Sullivan - Monday, November 5, 2012
By 2016 local online, interactive and digital advertising revenue will reach $38 ...