- 2015 Programmatic Predictions
RTBlog, Tyler Loechner - Wednesday, December 31, 2014
The programmatic ad industry's 2014 predictions were hit or miss, and it ...
- Media Trends 2015: Precision TV, Everyday Memes, And Media With 'Pace And Purpose'
MAD, Larissa Faw - Wednesday, December 24, 2014
That's according to executives at Starcom MediaVest Group who live and breat ...
- 2015: Top 5 Predictions For Marketers
Marketing Daily, Josh Cohen - Tuesday, December 23, 2014
Everyone wants to be the first - to do something own-able f ...
- Technology Promises Big Development In 2015
MediaDailyNews, Donnovan Andrews - Monday, December 22, 2014
As we move into 2015, we're going to see development in: anonymo ...
- Mobile: Where It Is, Where It's Going
Mobile Marketing Daily, Dan Hodges - Monday, December 22, 2014
The past year has seen significant progress in the world of proximi ...
- 5 Internet Radio Predictions For 2015
MediaDailyNews, Pat Higbie - Thursday, December 18, 2014
If 2014 was the year Internet radio came of age, 2015 wi ...
- Prediction: Smartphones To Dominate Mobile World By 2018
Mobile Marketing Daily, Gavin O'Malley - Tuesday, December 16, 2014
Mobile phones without a Web connection are going the way of rota ...
- Global Ad Spend Forecast To Increase Nearly 5% In 2015
MediaDailyNews, Wayne Friedman - Wednesday, December 10, 2014
In line with other downward global ad estimates, London-based ad service/publishing compa ...
- UK Remains Steady As Warc Downgrades Global Ad Growth For 2015
Around the Net In MAD London, Sean Hargrave - Wednesday, December 10, 2014
Warc has downgraded its projected global advertising spend from an increase ...
- U.S. Share Of Global Ad Spend Falls To Less Than A Third
MediaDailyNews, Laurie Sullivan - Wednesday, December 10, 2014
On the heels of this week's big agency forecast updates, ad mark ...
- Sorrell: Competitors Should Clarify Their Revenue Pictures
MAD, Larissa Faw - Monday, December 8, 2014
WPP CEO Martin Sorrell is urging analysts and investors to force competi ...
- CBS' Poltrack Forecasts Flat Growth For Broadcast Ads
MediaDailyNews, Wayne Friedman - Monday, December 8, 2014
CBS' David Poltrack says the broadcast TV advertising market will continue ...
- Global Advertising To Grow 4.8% In 2015, According To Magna Global
MAD, Steve McClellan - Monday, December 8, 2014
That's down just a tick from the shop's June forecast of 4. ...
- Global Ad Market To Grow 5%-6% Over Next Three Years, ZenithOptimedia Predicts
MAD, Larissa Faw - Sunday, December 7, 2014
Global ad spend is projected to grow 4.9% to $545 billion ...
- GroupM Forecasts 2015 Global Ad Spend Growth Of 4.9% To $538 Billion
MAD, Steve McClellan - Monday, December 8, 2014
The WPP company also estimates that 2014 growth will be 3.9%, ...
- 3 Mobile Predictions For 2015
Mobile Marketing Daily, - Friday, December 5, 2014
Mobile ad budgets to triple over the next three years to ma ...
- Yahoo Positioned To Surpass Twitter In U.S. Mobile Market Share
Mobile Marketing Daily, Laurie Sullivan - Thursday, December 4, 2014
Mobile continues to redefine how consumers interact with content and make purchas ...
- Evolution To Manifest Itself In 2015
Marketing Daily, Barbara Apple Sullivan - Thursday, December 4, 2014
My loyalty to Delta Airlines wasn't born out of its massive advertisi ...
- UK Is The Fastest-Growing 'Mature' Ad Market
MAD, Steve McClellan - Tuesday, December 2, 2014
That's according to a new report from WPP's GroupM, which forecasts 6. ...
- Top Trends Predicted For Digital Advertising In 2015
MediaDailyNews, Eric Bosco - Monday, December 1, 2014
Forrester estimated that U.S. advertisers' spend on digital advertising will overtake ...