- NFC Market To Reach $21.84 Billion By 2020
Mobile Marketing Daily, Ben Frederick - Wednesday, March 30, 2016
Near-field communication (NFC) powers most forms of mobile payments, an industry th ...
- Nielsen Shaves 2.5% Off Cable Nets, Erosion Appears To Be Accelerating
MediaDailyNews, Joe Mandese - Monday, March 28, 2016
In what appears to be an ongoing battle of attrition, cable networ ...
- Zenith Downgrades Its Global Ad Spend Forecast
MAD, Larissa Faw - Sunday, March 20, 2016
But not by much. The Publicis Groupe-owned agency now predicts this year ...
- Digital Video Advertising For Traditional TV Tops $2 Billion
MediaDailyNews, Wayne Friedman - Friday, March 18, 2016
UBS media analyst Doug Mitchelson says digital video advertising for traditional ...
- eMarketer Reduces Twitter Ad Outlook, Cites Flat User Expansion
Social Media & Marketing Daily, Joe Mandese - Thursday, March 17, 2016
Citing a flattening of its user expansion, eMarketer has significantly lowered i ...
- Why Brands Still Underinvest In Mobile
Mobile Insider, Gavin O'Malley - Tuesday, March 8, 2016
Given all the hype and heaps of data showing the power ...