- Gamification: A Fad Or The Future
Engage:Millennials, Mike Doherty - Friday, December 30, 2011
There is lots of evidence that brands see loyalty increases when th ...
- Healthcare Takes It Up A Level On Gaming
Marketing: Health, Matt Wise - Friday, December 30, 2011
Gamification, the tactic of applying game mechanics to traditional activities, has official ...
- GameStop Launches Fitness-themed Sweepstakes
Marketing Daily, Sarah Mahoney - Wednesday, December 28, 2011
In an effort to appeal to the self-improving side of gamers, GameSt ...
- Cartoonification, The New Trend Of 2012
Video Insider, Pooky Amsterdam - Thursday, December 29, 2011
Ask anyone you know who their favorite cartoon character is, and th ...
- GameStop Launches Fitness-Themed Sweepstakes
Raw, Sarah Mahoney - Wednesday, December 28, 2011
In an effort to appeal to the self-improving side of gamers, GameSt ...
- Law & Order On iPad: Time For Episodic Gaming To Go Mobile?
MoBlog, Steve Smith - Friday, December 23, 2011
I can't remember a time when the prospect of episodic gaming w ...
- Zynga Faces Competition On Facebook
Around the Net In Online Marketing, Gavin O'Malley - Thursday, December 22, 2011
At least according to Facebook’s calculations, Zynga failed to dominate its li ...
- Hyundai Launches Times Square Racing Game
Marketing Daily, Karl Greenberg - Wednesday, December 21, 2011
The interactive racing game called "Hyundai Racing" appears on the Times Squa ...
- Heading Toward Gamification Nation
Marketing Daily, Len Stein - Wednesday, December 21, 2011
When considering gamification-based marketing, remember these rules. ...
- Younger Gamers Play, Older Ones Pay
MoBlog, Steve Smith - Tuesday, December 20, 2011
The emerging economy of in-app purchases and virtual currency may be relative ...
- Online Female Gamers Are Over 35, Have More Sex Than Non-Gamer Women
Engage:Boomers, Nancy Shonka Padberg - Monday, December 19, 2011
Now that I have your attention, let's look at this enlightening da ...
- Last Hand: Sony Bets Big On Vita
MoBlog, Steve Smith - Monday, December 19, 2011
This past week Sony came into the fray when it launched t ...
- Zynga Makes Big Public Debut
Around the Net In Online Marketing, Gavin O'Malley - Friday, December 16, 2011
Making a grand entrance, Zynga debuted on Nasdaq Friday morning at ...
- EA Sports Creating Real-World Experiences
Marketing Daily, Aaron Baar - Thursday, December 15, 2011
EA Sports is no longer tethered to the virtual world. The bran ...
- 'Law & Order' To Become Video Game
Around the Net In Media, Phyllis Fine - Monday, December 12, 2011
If you thought there was no possible spinoff left for the venerab ...
- Got Game?
Marketing: Travel, Gary Leopold - Monday, December 12, 2011
Scavenger hunts are part of a growing trend to gamify the trav ...
- Xbox Will Kinda, Sorta 'Kinect' With Mobile Phones
MoBlog, Steve Smith - Tuesday, December 6, 2011
So much attention is being paid to the new Xbox 360 a ...
- Microsoft Kinects Voice With Xbox 360, Gaming Console Turns Into Entertainment Center
Online Media Daily, Laurie Sullivan - Monday, December 5, 2011
Microsoft has moved a step closer to turning the Xbox 360 fr ...
- Humana, Ubisoft Pair For Fitness Game
Marketing Daily, Aaron Baar - Friday, December 2, 2011
The game, "Your Shape: Fitness Evolved 2012," is designed to be us ...
- EA Eyes Social With KlickNation Buy
Around the Net In Online Marketing, Gavin O'Malley - Friday, December 2, 2011
With an eye on Zynga and its enviable Facebook status, Electronic Ar ...
- Zynga Hopes To Raise $1B With IPO
Around the Net in Online Marketing - Top of the News, Gavin O'Malley - Friday, December 2, 2011
Cementing the value of social gaming, Zynga this week revealed plans ...
- Game Over -- Or Level Up
Gaming Insider, Josh Lovison - Friday, December 2, 2011
The gaming industry has changed quite a bit compared to say, fi ...
- Discover Walks In FarmVille's Winter Wonderland
Marketing Daily, Aaron Baar - Thursday, December 1, 2011
The credit card and financial services company has partnered with social ga ...
- Almost 120 Million People Worldwide Are Social Game Players
Research Brief, Jack Loechner - Friday, December 2, 2011
The results of a survey, updating a 2010 report targeting social vid ...